Insight PURIFYING CLARIFYING SHAMPOO gently cleanses and has a purifying and rebalancing action even on the most delicate skin.

Purifying shampoo cleanses and rebalances irritated skin. How do we know for sure? Thanks to the tests carried out:
Efficacy tests (in vivo) which evaluated the reduction in the visibility of dandruff using both the shampoo and the treatment from the Clarifying line.
Anti-pollution tests (in vitro) which detected and evaluated the cleansing action of the shampoo against environmental impurities.

What did we discover? That 100% of the volunteers subjected to the evaluation test* believed that:
Using the products from the Clarifying line really has a purifying power on the hair.
The purifying shampoo effectively cleanses hair and scalp from environmental impurities.
The Purifying Treatment helps keep the scalp clean for longer.
Would purchase the product for its features.

Benefits:

• Purifying
• Detergent