REDKEN ACIDIC BONDING CONCENTRATE SHAMPOO

Professional strengthening shampoo without sulphates for damaged, bleached and sensitized hair – Cosmetic repair, softness and color protection

SIZE

300 ml

DESCRIPTION

Redken Acidic Bonding Concentrate Shampoo is a professional strengthening shampoo, specifically formulated to gently cleanse damaged, bleached and chemically treated hair, helping to improve the resistance of the hair fiber and reduce breakage.

Thanks to its concentrated formula with Citric Acid and Bonding Care Complex, helps to cosmetically strengthen the weakened bonds of the hair fiber, improving softness, shine and combability.

Its acid pH technology helps to keep the cuticles more compact, promoting a uniform hair surface and helping to preserve the brilliance of the color cosmetic.

The formula without traditional sulphate surfactants cleanses hair and scalp, eliminating impurities and residues without excessively compromising the softness of the lengths.

Particularly suitable for hair sensitized by coloring, bleaching, chemical treatments and frequent use of hot tools, it represents the first cleansing step of the professional routine Redken Acidic Bonding Concentrate.

Used together with the conditioner of the same line, it helps to improve the hair's resistance to breakage during combing.

Ideal for damaged, brittle, bleached, colored, dry, sensitized and breakage-prone hair.

BENEFITS

• Strengthening action: helps to improve the cosmetic resistance of the hair fiber.
• Reduction of breakage: helps to limit hair breakage during combing.
• Bonding Care Complex: Redken technology dedicated to the care of damaged hair.
• With Citric Acid: helps maintain the acidic pH of the formulation.
• Color protection: helps preserve the brilliance of the cosmetic color.
• Sulfate-free formula: free of traditional SLS and SLES surfactants.
• Major softness: leaves hair silkier and more pleasant to the touch.
• Brightness: improves the appearance of dull and sensitized hair.
• Conditioning action: helps improve combability.
• Reduction of roughness: favors a more uniform capillary surface.
• Ideal for bleached hair: indicated for lengths sensitized by chemical treatments.
• Suitable for colored hair: formulated to cleanse respecting the needs of treated hair.

MAIN INGREDIENTS

Citric Acid (Citric Acid): characteristic ingredient of the Acidic Bonding Concentrate technology. It helps regulate the pH of the formulation and improve the cosmetic condition of damaged hair.

Bonding Care Complex: Redken technology developed to contribute to the cosmetic strengthening of sensitized and breakage-prone hair.

Panthenol (Panthenol): conditioning ingredient that helps improve softness and cosmetic hydration of the fiber capillary.

Glycerin (Glycerin): humectant ingredient that helps keep hair soft and flexible.

Dimethicone: conditioning silicone that helps smooth the hair surface, improving shine and combability.

Amodimethicone: conditioning ingredient that helps improve the smoothness of the lengths and reduce friction during combing.

INCI

AQUA / WATER / EAU, DECYL GLUCOSIDE, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, CITRIC ACID, SODIUM HYDROXIDE, PANTHENOL, GLYCERIN, DIMETHICONE, PEG-150 DISTEARATE, PPG-5-CETETH-20, SODIUM BENZOATE, SODIUM CHLORIDE, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, PARFUM / FRAGRANCE, COCO-CAPRYLATE/CAPRATE, POLYQUATERNIUM-67, SALICYLIC ACID, AMODIMETHICONE, SODIUM PHYTATE, GLYCOL DISTEARATE, COCO-BETAINE, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, LIMONENE, TRIDECETH-6, ALCOHOL, CETRIMONIUM CHLORIDE.

INCI verified on the product sheet of your shop. The formulation may be updated by the manufacturer: always check the list on the package.

HOW TO USE

1. Wet hair thoroughly with warm water.
2. Apply an adequate amount of Redken Acidic Bonding Concentrate Shampoo to the scalp.
3. Massage delicately with fingertips until foaming uniform.
4. Gently distribute the foam over the lengths, avoiding excessive rubbing.
5. Rinse thoroughly.
6. If necessary, repeat the application.
7. Complete the treatment with Redken Acidic Bonding Concentrate Conditioner.
8. Before drying, apply Redken Acidic Bonding Concentrate Leave-In Treatment to complete the routine.

For an even more intensive treatment, periodically use Redken Acidic Bonding Concentrate Intensive Treatment before shampooing.

THE ADVICE FROM ENZO RUTIGLIANO HAIRDRESSERS

Hair frequently subjected to coloring, bleaching and hot tools can become progressively more fragile, rough and subject to breakage.

When the hair fiber is sensitized, it is important to choose a routine that helps improve its resistance without compromising the softness of the lengths.

For this reason we recommend Redken Acidic Bonding Concentrate Shampoo to those with damaged, bleached, fragile or sensitive hair to breakage during brushing.

Its acidic pH formula helps to improve the cosmetic conditions of the hair fibre, promoting healthier, softer and brighter looking hair.

Our advice: use the shampoo in combination with Redken Acidic Bonding Concentrate Conditioner, concentrating the conditioner on the lengths and ends.

If the hair is particularly damaged, integrate the intensive treatment into your routine pre-shampoo from the same line.

Before using hairdryers, straighteners or curling irons, always apply a heat protectant and limit excessively high temperatures.

An important precaution also concerns detangling: avoid vigorously pulling wet hair and use a wide-toothed comb, starting from the ends.

For highly sensitized hair, we recommend a professional evaluation of the fiber capillary, to identify the most suitable repair routine.

FREQUENTLY ASKED QUESTIONS

Is Redken Acidic Bonding Concentrate Shampoo suitable for damaged hair?

Yes, it is specifically formulated for damaged, fragile hair and sensitized by chemical treatments, bleaching and frequent styling.

It is suitable for hair bleached?

Yes, it is particularly suitable for bleached hair that needs greater resistance, softness and cosmetic protection.

Redken Acidic Bonding Concentrate Shampoo repairs hair?

It helps to improve the cosmetic condition of the hair fiber and reduce the fragility of the hair. Does not permanently restore the original structure of severely damaged hair.

Does it help reduce hair breakage?

Yes. Redken claims a 56% reduction in breakage using shampoo and conditioner together, compared to a non-conditioning shampoo.

Does it help improve the appearance of split ends?

Yes, the complete routine with shampoo, conditioner and leave-in treatment helps to visibly improve the appearance of split ends. Does not replace cutting already damaged ends.

Redken Acidic Bonding Concentrate Shampoo contains sulfates?

No, the formula does not contain the traditional sulphate surfactants Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES).

Does it contain silicones?

Yes, it contains Dimethicone and Amodimethicone, conditioning ingredients that help improve softness, shine and combability.

Contains Acid Citric?

Yes, Citric Acid is one of the characteristic ingredients of the Acidic Bonding Concentrate technology.

Is it suitable for colored hair?

Yes, it is also formulated for colored and chemically treated hair. The acidic pH technology helps preserve the brilliance of the cosmetic color.

Can I use it on natural hair?

Yes, it can also be used on natural hair, especially when it is brittle or damaged by frequent use of hot tools.

Is it suitable for fine hair?

Yes, it can be used on damaged fine hair. It is advisable to dose the conditioning products based on the structure and needs of the lengths.

Can I use it at every wash?

Yes, it can be included in the normal routine, adapting the frequency to the needs of the scalp.

What is the difference between Redken Acidic Bonding Concentrate Shampoo and Redken Extreme Shampoo?

Redken Acidic Bonding Concentrate Shampoo is formulated with an acid pH technology dedicated to the care of damaged and sensitized hair.

Redken Extreme Shampoo is instead mainly aimed at strengthening fragile and breakage-prone hair, thanks to its protein-based technology.

What is the difference between Redken Acidic Bonding Concentrate and Redken All Soft?

Redken Acidic Bonding Concentrate is especially indicated for hair damaged, bleached and sensitized.

Redken All Soft is formulated mainly to improve softness and nourishment of dry hair.

Should I also use Redken Acidic Bonding Concentrate Conditioner?

It is not mandatory, but combined use is recommended to improve softness and manageability and obtain the results expected from the routine.

What is the difference between shampoo and Intensive Treatment?

Shampoo is a strengthening cleanser to be used during washing.

The Intensive Treatment, on the other hand, is a concentrated treatment to be applied to wet hair before shampooing, leaving it to act for 5–10 minutes.

Is it also necessary to use leave-in?

It is not mandatory, but the leave-in treatment completes the routine, helping to improve the cosmetic protection of the hair during styling.

After how long do you see the results?

The greater softness and manageability can be felt from the first use. Breakage reduction results are declared by the manufacturer for specific product combinations.

WARNINGS

For external use only. Avoid direct contact with eyes. In case of contact, rinse immediately and abundantly with water.

Do not use in case of known sensitivity to any of the ingredients. Stop use in case of unwanted reactions.

Keep out of reach of children. Store in a cool, dry place, away from heat sources.