{"product_id":"nook-the-kromatic-velvet-plum","title":"NOOK THE KROMATIC VELVET PLUM – Semi-permanent intense plum nourishing color mask","description":"\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e150ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNOOK THE KROMATIC VELVET PLUM\u003c\/span\u003e\u003cspan\u003e is a directly pigmented nourishing color mask designed to create elegant intense plum and deep purple highlights without resorting to permanent coloring. Its vegan formula, with acidic pH and over 95% ingredients of natural origin, deposits pigment on the surface of the hair while nourishing it, conditioning it and enhancing its shine. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is ideal for very light blonde hair, bleached or lightened, on which it develops an intense and vibrant plum shade. On brown hair with cosmetic coloring, it helps to revive purple and burgundy reflections, keeping the color bright between one technical service and another. The pigment gradually fades with washing, allowing you to change your look easily. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGives intense plum and purple highlights.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRevives burgundy and aubergine shades.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNourishes and conditions the hair fibre.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt gives shine and softness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuildable semi-permanent color.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAcid pH formula.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOver 95% ingredients of natural origin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan formula, without SLES, SLS, silicones, alcohol, paraffins and gluten. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eOrganic Coconut Oil\u003c\/span\u003e\u003cspan\u003e, with nourishing and protective properties.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eOrganic Aloe Vera Gel\u003c\/span\u003e\u003cspan\u003e, with a hydrating and soothing action.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSodium Gluconate\u003c\/span\u003e\u003cspan\u003e, which helps keep hair soft and shiny.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eDirect pigments\u003c\/span\u003e\u003cspan\u003e, for an intense, brilliant and temporary color. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eWash your hair and dry it thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear disposable gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePour the product into a bowl and apply it with a brush on lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute it evenly with a wide-toothed comb.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave on:\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e3-5 minutes\u003c\/span\u003e\u003cspan\u003e for a delicate reflection;\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e10 minutes\u003c\/span\u003e\u003cspan\u003e for an average result;\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e15 minutes\u003c\/span\u003e\u003cspan\u003e to obtain maximum color intensity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with warm or cold water and proceed with drying. Do not apply to the scalp. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY CHOOSE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is the ideal choice for those who want an intense and elegant fashion color without permanent treatments. In addition to reviving the color, it has a nourishing cosmetic action that makes the hair soft, shiny and silky, maintaining the shine of the reflection between one color and another. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo obtain an intense and uniform plum effect, apply \u003c\/span\u003e\u003cspan\u003eNOOK THE KROMATIC VELVET PLUM\u003c\/span\u003e\u003cspan\u003e on bleached or very light hair. If you want a more delicate and sophisticated reflection, reduce the exposure time or mix it with \u003c\/span\u003e\u003cspan\u003eNOOK THE KROMATIC WHITE GLOSS\u003c\/span\u003e\u003cspan\u003e to create a custom shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOn which hair is it recommended?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eIt is ideal on very light blonde, bleached or lightened hair. It can also be used on colored hair to revive plum, purple and burgundy highlights. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow long does the color last?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eThe color is semi-permanent and gradually fades with washing. The duration depends on the porosity of the hair and the frequency of washing. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it ruin your hair?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eNo. The formula also provides a nourishing and conditioning treatment that leaves hair soft, shiny and silky. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan it be mixed with other Kromatic shades?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eYes. All shades of the line \u003c\/span\u003e\u003cspan\u003eNOOK THE KROMATIC\u003c\/span\u003e\u003cspan\u003e they can be mixed together to obtain completely customized reflections. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct for external use. Wear gloves during application. Do not apply to eyelashes or eyebrows. Avoid contact with eyes; in case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place.\u003c\/span\u003e\u003c\/p\u003e","brand":"NOOK","offers":[{"title":"Default Title","offer_id":53368829772119,"sku":null,"price":25.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Caricamentoprodottisito_1_17f273ba-cece-4e82-9a1a-97f363eb9842.jpg?v=1776845185","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/nook-the-kromatic-velvet-plum-semi-permanent-intense-plum-nourishing-color-mask","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}