{"product_id":"nook-blonde-story-no-yellow-shampoo-extra-violet","title":"NOOK BLONDE STORY NO YELLOW SHAMPOO EXTRA VIOLET – Regenerating anti-yellow shampoo for blonde, bleached, highlighted, white and gray hair","description":"\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e250ml\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan\u003e1000ml\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNOOK BLONDE STORY NO YELLOW SHAMPOO EXTRA VIOLET\u003c\/span\u003e\u003cspan\u003e is a professional regenerating and toning shampoo, formulated to effectively neutralize unwanted yellow-orange reflections on natural blonde, bleached, highlighted, balayage, white and gray hair. Thanks to the high concentration of \u003c\/span\u003e\u003cspan\u003eextra purple pigments\u003c\/span\u003e\u003cspan\u003e, gives the blonde a colder, purer and brighter reflection after just a few uses. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts delicate cleansing action removes impurities without impoverishing the hair fiber, while the nourishing active ingredients help keep hair soft, elastic and shiny. It is ideal both for maintaining blonde hair between one technical service and another and for reviving the brightness of white and gray hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is \u003c\/span\u003e\u003cspan\u003evegan\u003c\/span\u003e\u003cspan\u003e, contains over the \u003c\/span\u003e\u003cspan\u003e90% ingredients of natural origin\u003c\/span\u003e\u003cspan\u003e, it is \u003c\/span\u003e\u003cspan\u003eMetal Tested (Ni-Cr-Co \u003c1 ppm)\u003c\/span\u003e\u003cspan\u003e and it is devoid of \u003c\/span\u003e\u003cspan\u003eSLES, SLS, silicones, MEA and paraffins\u003c\/span\u003e\u003cspan\u003e. It is enriched with \u003c\/span\u003e\u003cspan\u003eOrganic Argan Oil\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eOrganic Rosehip Extract\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eOrganic Coconut Oil\u003c\/span\u003e\u003cspan\u003e, which help nourish, regenerate and protect the hair fiber during the toning action. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eNeutralizes unwanted yellow-orange reflections.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt gives a colder, brighter and more uniform blonde.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrightens white and gray hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNourishes and hydrates the hair fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt restores softness, elasticity and silkiness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt cleanses delicately without weighing it down.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for natural blonde hair, bleached, with highlights and balayage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVegan formula.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOver 90% ingredients of natural origin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWithout SLES, SLS, silicones, MEA and paraffins. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eExtra Violet Pigments\u003c\/span\u003e\u003cspan\u003e, which effectively neutralize yellow-orange reflections.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eOrganic Argan Oil\u003c\/span\u003e\u003cspan\u003e, nourishing and illuminating.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eOrganic Rosehip Extract\u003c\/span\u003e\u003cspan\u003e, rich in antioxidants and regenerating.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eOrganic Coconut Oil\u003c\/span\u003e\u003cspan\u003e, with hydrating and emollient properties.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eIngredients of natural origin (\u003e90%)\u003c\/span\u003e\u003cspan\u003e, for delicate care of the hair fiber. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eWear disposable gloves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply shampoo to wet hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMassage gently until you obtain a soft foam.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eLeave on from \u003c\/span\u003e\u003cspan\u003e1 to 5 minutes\u003c\/span\u003e\u003cspan\u003e, based on the intensity of the desired neutralization.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFor optimal results, complete the treatment with the products from the line \u003c\/span\u003e\u003cspan\u003eNOOK BLONDE STORY\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY CHOOSE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNOOK BLONDE STORY NO YELLOW SHAMPOO EXTRA VIOLET\u003c\/span\u003e\u003cspan\u003e it is the ideal treatment to maintain a cold, brilliant and uniform blonde over time. Thanks to the extra violet pigments, it effectively neutralizes warm reflections without compromising the softness of the hair, leaving the hair luminous, silky and visibly healthier. It is also perfect for reviving the brightness of white and gray hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo obtain an icy blonde and preserve it for longer, use \u003c\/span\u003e\u003cspan\u003eNOOK BLONDE STORY NO YELLOW SHAMPOO EXTRA VIOLET\u003c\/span\u003e\u003cspan\u003e once or twice a week, alternating with \u003c\/span\u003e\u003cspan\u003eNOOK BLONDE STORY ILLUMINATING SHAMPOO\u003c\/span\u003e\u003cspan\u003e for daily maintenance. After shampooing, apply \u003c\/span\u003e\u003cspan\u003eNOOK BLONDE STORY NO YELLOW WHIP MOUSSE EXTRA VIOLET\u003c\/span\u003e\u003cspan\u003e to intensify the anti-yellow action and nourish the hair, then complete the routine with \u003c\/span\u003e\u003cspan\u003eNOOK BLONDE STORY 2-PHASE CONDITIONER LEAVE-IN\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eNOOK BLONDE STORY ILLUMINATING SERUM\u003c\/span\u003e\u003cspan\u003e to protect the hair fiber, eliminate frizz and achieve flawless shine. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhich hair is it suitable for?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eIt is ideal for natural blonde, bleached, highlighted, balayage, white and gray hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow often should it be used?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eIt is generally recommended \u003c\/span\u003e\u003cspan\u003e1-2 times a week\u003c\/span\u003e\u003cspan\u003e, alternating it with a maintenance shampoo, adjusting the frequency based on the intensity of the desired reflection. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow long does it have to stay on?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eFrom \u003c\/span\u003e\u003cspan\u003e1 to 5 minutes\u003c\/span\u003e\u003cspan\u003e, depending on the level of neutralization you want to achieve and the porosity of the hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs it necessary to use gloves?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eYes. Being a shampoo with highly concentrated purple pigments, it is advisable to wear disposable gloves during application. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct for external use. Use disposable gloves during application. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place, away from heat sources and direct light.\u003c\/span\u003e\u003c\/p\u003e","brand":"NOOK","offers":[{"title":"250ml","offer_id":53359896330583,"sku":null,"price":20.5,"currency_code":"EUR","in_stock":true},{"title":"1000ml","offer_id":53359896363351,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Caricamentoprodottisito_10fa123a-1c7d-454b-ba15-0e2cb4bfcb6a.jpg?v=1776759255","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/nook-blonde-story-no-yellow-shampoo-extra-violet-regenerating-anti-yellow-shampoo-for-blonde-bleached-highlighted-white-and-gray-hair","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}