{"product_id":"my-organics-my-pure-shampoo","title":"MY.ORGANICS MY.PURE SHAMPOO – Nourishing and illuminating shampoo","description":"\u003cdiv class=\"elementor-tab-title elementor-tab-mobile-title elementor-active\" aria-selected=\"true\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-4983\" aria-expanded=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-69455a8 e-flex e-con-boxed e-con e-parent e-lazyloaded\" data-id=\"69455a8\" data-element_type=\"container\"\u003e\n\u003cdiv class=\"e-con-inner\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-3c713f9 elementor-widget-mobile__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"3c713f9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-shortcode\"\u003e\n\u003cdiv class=\"custom-bio-message\"\u003eThis product is made with a high percentage of natural ingredients or components, respecting people and the environment.🍀\u003c\/div\u003e\n\u003cdiv class=\"custom-bio-message\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-70ba66f e-flex e-con-boxed e-con e-parent e-lazyloaded\" data-id=\"70ba66f\" data-element_type=\"container\" id=\"descrizione\"\u003e\n\u003cdiv class=\"e-con-inner\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-2f83534 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"2f83534\" data-element_type=\"widget\" id=\"product-tab\" data-widget_type=\"tabs.default\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cdiv class=\"elementor-tabs\"\u003e\n\u003cdiv class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\"\u003e\n\u003cdiv class=\"elementor-tab-title elementor-tab-mobile-title elementor-active\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-4981\" aria-expanded=\"true\" tabindex=\"0\"\u003e\n\u003cp\u003e\u003cstrong\u003eMY.ORGANICS MY.PURE Shampoo – Nourishing and illuminating shampoo\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFORMAT: 250 ML\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMY.ORGANICS MY.PURE Shampoo\u003c\/span\u003e\u003cspan\u003e is a nourishing and illuminating professional shampoo, formulated with \u003c\/span\u003e\u003cspan\u003e97.5% certified natural origin ingredients\u003c\/span\u003e\u003cspan\u003e and suitable for \u003c\/span\u003e\u003cspan\u003eall hair types\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is enriched with essential oils \u003c\/span\u003e\u003cspan\u003eLavender, Juniper and Eucalyptus\u003c\/span\u003e\u003cspan\u003e, which characterize the fresh and sensorial experience of the MY.PURE line. The botanical extracts of \u003c\/span\u003e\u003cspan\u003eVerbena, Witch Hazel and Linseed\u003c\/span\u003e\u003cspan\u003e they help nourish and take care of scalp and hair, helping to leave hair looking longer \u003c\/span\u003e\u003cspan\u003esoft, vital and luminous\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe presence of \u003c\/span\u003e\u003cspan\u003eHydrolyzed mullein\u003c\/span\u003e\u003cspan\u003e, a characteristic ingredient of the MY.PURE illuminating formula, helps to enhance the natural shine of the hair. The formula also contains humectants and nutrients that help maintain hydration without weighing down the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsed as a cleansing step in your routine \u003c\/span\u003e\u003cspan\u003eMY.PURE\u003c\/span\u003e\u003cspan\u003e, prepares the hair for the next use of \u003c\/span\u003e\u003cspan\u003eMY.PURE Conditioner\u003c\/span\u003e\u003cspan\u003e and, finally, of \u003c\/span\u003e\u003cspan\u003eMY.PURE Biphasic\u003c\/span\u003e\u003cspan\u003e without rinsing. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIDEAL FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAll hair types. Ideal for those who want a shampoo suited to their usual routine, capable of cleansing their hair and helping to maintain it \u003c\/span\u003e\u003cspan\u003enourished, vital and naturally luminous\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCleanses scalp and hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps nourish the hair fiber\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt helps to enhance the natural shine of the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps maintain hydration without weighing you down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair more vital and cared for\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains 97.5% certified natural origin ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal as the first cleansing step of the MY.PURE routine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLAVENDER:\u003c\/span\u003e\u003cspan\u003e essential oil that contributes to the characteristic aromatic and sensorial experience of the MY.PURE line.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJUNIPER:\u003c\/span\u003e\u003cspan\u003e characteristic botanical ingredient of the line, present in the form of essential oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEUCALYPTUS:\u003c\/span\u003e\u003cspan\u003e completes the fresh and distinctive aromatic profile of the formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMullein:\u003c\/span\u003e\u003cspan\u003e present in the form of hydrolyzed flower extract, it is a characteristic ingredient of the MY.PURE illuminating formula and helps to enhance the natural luminosity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVERBENA AND WITCH WITCH:\u003c\/span\u003e\u003cspan\u003e botanical extracts that complete the formula dedicated to the care of scalp and hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLINSEED:\u003c\/span\u003e\u003cspan\u003e rich in nourishing components, they contribute to the care and cosmetic hydration of skin and hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula also contains \u003c\/span\u003e\u003cspan\u003eSodium PCA, Fructose, Inositol, Niacinamide, Glycine, Glycerin, Sodium Lactate and Urea\u003c\/span\u003e\u003cspan\u003e, components that contribute to the hydrating and conditioning action of the product. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply \u003c\/span\u003e\u003cspan\u003eMY.ORGANICS MY.PURE Shampoo\u003c\/span\u003e\u003cspan\u003e on wet hair and gently massage the scalp with your fingertips until a soft foam forms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly and repeat the application if necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContinue with \u003c\/span\u003e\u003cspan\u003eMY.PURE Conditioner\u003c\/span\u003e\u003cspan\u003e to complete the treatment phase. For a complete routine, apply subsequently \u003c\/span\u003e\u003cspan\u003eMY.PURE Biphasic\u003c\/span\u003e\u003cspan\u003e on damp hair, after shaking the bottle well.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen washing, concentrate the shampoo mainly on the \u003c\/span\u003e\u003cspan\u003ecute\u003c\/span\u003e\u003cspan\u003e, massaging delicately with your fingertips. Avoid vigorously scrubbing the lengths: the foam that flows during rinsing is enough to cleanse the rest of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDosing the shampoo correctly is important: a greater quantity does not necessarily mean better cleansing. Distribute the product evenly and, if necessary, make a second application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a complete MY.PURE routine, continue with \u003c\/span\u003e\u003cspan\u003eMY.PURE Conditioner\u003c\/span\u003e\u003cspan\u003e and ends with \u003c\/span\u003e\u003cspan\u003eMY.PURE Biphasic\u003c\/span\u003e\u003cspan\u003e without rinsing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you also use \u003c\/span\u003e\u003cspan\u003eMY.PURE Oil\u003c\/span\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cspan\u003eMY.PURE Butter\u003c\/span\u003e\u003cspan\u003e, remember that they are treatments \u003c\/span\u003e\u003cspan\u003epre-shampoo\u003c\/span\u003e\u003cspan\u003e and must therefore be used \u003c\/span\u003e\u003cspan\u003ebefore cleansing\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvoid contact with eyes. In case of contact, rinse thoroughly. For external use only. For the complete list of ingredients and the most up-to-date warnings, always refer to the original product packaging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eALSO DISCOVER THE COMPLETE LINE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComplete your routine with all the products in the line \u003c\/span\u003e\u003cspan\u003eMY.ORGANICS MY.PURE\u003c\/span\u003e\u003cspan\u003e, formulated with certified natural ingredients to cleanse, nourish and illuminate hair while respecting its natural balance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rutigliano-parrucchieri.myshopify.com\/collections\/my-organics-my-pure\"\u003e\u003cb\u003eDISCOVER THE ENTIRE MY.PURE COLLECTION\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-tab-title elementor-tab-mobile-title elementor-active\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-4981\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"elementor-tab-content-4983\" class=\"elementor-tab-content elementor-clearfix elementor-active\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-4983\" tabindex=\"0\"\u003e\n\u003cp\u003eWater [Water] (Eau), Sodium coco-sulfate, Cocamidopropyl betaine, Decyl glucoside, Coco-betaine, Glycerin, Sodium benzoate, Hydrolyzed verbascum thapsus flower, Verbenaofficinalis flower\/leaf extract, Hamamelis virginiana (Witch hazel)leaf extract (*), Linum usotatissimum (Linseed) seed extract (*), Guarhydroxypropyltrimonium chloride, Lavandula hybrida oil, Eucalyptusglobulus leaf oil, Juniperus communis (Juniper) fruit oil, Fructose, Glycine, Inositol, Niacinamide, Urea, Linalool, Lactic acid, Sodium lactate, Sodium PCA, Benzyl alcohol, Potassium sorbate, Limonene.\u003c\/p\u003e\n\u003cp\u003e*from organic agriculture\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MY.ORGANICS","offers":[{"title":"Default Title","offer_id":48104066351447,"sku":"","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/41E62DAC-19E1-44DF-95EA-DA65B4FB4699.jpg?v=1781179274","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/my-organics-my-pure-shampoo-nourishing-and-illuminating-shampoo","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}