MY.ORGANICS MY.PURE SHAMPOO – Nourishing and illuminating shampoo

MY.ORGANICS MY.PURE Shampoo – Nourishing and illuminating shampoo

FORMAT: 250 ML

MY.ORGANICS MY.PURE Shampoo is a nourishing and illuminating professional shampoo, formulated with 97.5% certified natural origin ingredients and suitable for all hair types.

The formula is enriched with essential oils Lavender, Juniper and Eucalyptus, which characterize the fresh and sensorial experience of the MY.PURE line. The botanical extracts of Verbena, Witch Hazel and Linseed they help nourish and take care of scalp and hair, helping to leave hair looking longer soft, vital and luminous.

The presence of Hydrolyzed mullein, a characteristic ingredient of the MY.PURE illuminating formula, helps to enhance the natural shine of the hair. The formula also contains humectants and nutrients that help maintain hydration without weighing down the hair.

Used as a cleansing step in your routine MY.PURE, prepares the hair for the next use of MY.PURE Conditioner and, finally, of MY.PURE Biphasic without rinsing.  

IDEAL FOR

All hair types. Ideal for those who want a shampoo suited to their usual routine, capable of cleansing their hair and helping to maintain it nourished, vital and naturally luminous.

BENEFITS

• Cleanses scalp and hair
• Helps nourish the hair fiber
• It helps to enhance the natural shine of the hair
• Helps maintain hydration without weighing you down
• Leaves hair more vital and cared for
• Suitable for all hair types
• Contains 97.5% certified natural origin ingredients
• Ideal as the first cleansing step of the MY.PURE routine

MAIN INGREDIENTS

LAVENDER: essential oil that contributes to the characteristic aromatic and sensorial experience of the MY.PURE line.

JUNIPER: characteristic botanical ingredient of the line, present in the form of essential oil.

EUCALYPTUS: completes the fresh and distinctive aromatic profile of the formula.

Mullein: present in the form of hydrolyzed flower extract, it is a characteristic ingredient of the MY.PURE illuminating formula and helps to enhance the natural luminosity of the hair.

VERBENA AND WITCH WITCH: botanical extracts that complete the formula dedicated to the care of scalp and hair.

LINSEED: rich in nourishing components, they contribute to the care and cosmetic hydration of skin and hair.

The formula also contains Sodium PCA, Fructose, Inositol, Niacinamide, Glycine, Glycerin, Sodium Lactate and Urea, components that contribute to the hydrating and conditioning action of the product.  

HOW TO USE IT

Apply MY.ORGANICS MY.PURE Shampoo on wet hair and gently massage the scalp with your fingertips until a soft foam forms.

Rinse thoroughly and repeat the application if necessary.

Continue with MY.PURE Conditioner to complete the treatment phase. For a complete routine, apply subsequently MY.PURE Biphasic on damp hair, after shaking the bottle well.

THE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS

When washing, concentrate the shampoo mainly on the cute, massaging delicately with your fingertips. Avoid vigorously scrubbing the lengths: the foam that flows during rinsing is enough to cleanse the rest of the hair.

Dosing the shampoo correctly is important: a greater quantity does not necessarily mean better cleansing. Distribute the product evenly and, if necessary, make a second application.

For a complete MY.PURE routine, continue with MY.PURE Conditioner and ends with MY.PURE Biphasic without rinsing.

If you also use MY.PURE Oil or MY.PURE Butter, remember that they are treatments pre-shampoo and must therefore be used before cleansing.

WARNINGS

Avoid contact with eyes. In case of contact, rinse thoroughly. For external use only. For the complete list of ingredients and the most up-to-date warnings, always refer to the original product packaging.

ALSO DISCOVER THE COMPLETE LINE

Complete your routine with all the products in the line MY.ORGANICS MY.PURE, formulated with certified natural ingredients to cleanse, nourish and illuminate hair while respecting its natural balance.

DISCOVER THE ENTIRE MY.PURE COLLECTION