{"product_id":"kerastase-premiere-concentre-decalcifiant-traitement-1000ml","title":"KÉRASTASE PREMIÈRE CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR – Descaling and repairing pre-shampoo treatment 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e1000ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKÉRASTASE PREMIÈRE CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR\u003c\/span\u003e\u003cspan\u003e it is the professional pre-shampoo treatment with the highest concentration of pure repairing acids in the Première line. It was developed for damaged, bleached, colored and sensitized hair that has accumulated excess calcium due to hard water, responsible for stiffness, dullness and breakage of the hair fiber.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts innovative technology acts before shampooing, eliminating calcium from both the surface and the inside of the hair. Thanks to the combination of \u003c\/span\u003e\u003cspan\u003eCitric Acid\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eGlycine\u003c\/span\u003e\u003cspan\u003e, the treatment helps rebuild keratin bonds, restoring the strength of the fiber. Used in layering with the \u003c\/span\u003e\u003cspan\u003eBain Décalcifiant Réparateur\u003c\/span\u003e\u003cspan\u003e, allows you to obtain visibly stronger, softer, more elastic and shiny hair.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEliminates excess calcium from the hair fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepair persistent damage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens the internal structure of the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduces stiffness and dullness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eReset until \u003c\/span\u003e\u003cspan\u003e99% of the original strength of the hair\u003c\/span\u003e\u003cspan\u003e.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eUntil \u003c\/span\u003e\u003cspan\u003e93% less breakage\u003c\/span\u003e\u003cspan\u003e.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHair up to \u003c\/span\u003e\u003cspan\u003e75% brighter\u003c\/span\u003e\u003cspan\u003e.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for hair damaged by bleaching, coloring and chemical treatments.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e*Instrumental tests on the Première routine.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eCitric Acid (3%)\u003c\/span\u003e\u003cspan\u003e: eliminates excess calcium from the surface and inside of the hair fiber, counteracting stiffness and dullness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGlycine (5%)\u003c\/span\u003e\u003cspan\u003e: penetrates the hair cortex, helping to rebuild the keratin bonds and strengthen the fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHydrolyzed Vegetable Proteins\u003c\/span\u003e\u003cspan\u003e: they help repair and strengthen sensitized hair.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAQUA \/ WATER \/ EAU, GLYCERIN, PROPYLENE GLYCOL, GLYCINE, CITRIC ACID, PEG-40 HYDROGENATED CASTOR OIL, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, CETRIMONIUM CHLORIDE, POLYSORBATE 20, POLYSORBATE 80, PHENOXYETHANOL, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, HYDROXYPROPYL GUAR, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, QUATERNIUM-80, LIMONENE, LINALOOL, SODIUM BENZOATE, CITRAL, POTASSIUM SORBATE.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply generously to damp hair \u003c\/span\u003e\u003cspan\u003ebefore shampooing\u003c\/span\u003e\u003cspan\u003e, distributing the product over lengths and ends. Massage gently and leave on \u003c\/span\u003e\u003cspan\u003e5 minutes\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cspan\u003eDo not rinse.\u003c\/span\u003e\u003cspan\u003e Apply directly on top \u003c\/span\u003e\u003cspan\u003eKÉRASTASE Première Bain Décalcifiant Réparateur\u003c\/span\u003e\u003cspan\u003e, emulsify and rinse thoroughly. Complete the routine with \u003c\/span\u003e\u003cspan\u003eFondant Fluidité Réparateur\u003c\/span\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cspan\u003eMasque Filler Réparateur\u003c\/span\u003e\u003cspan\u003e.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWho is Première Concentré Décalcifiant Ultra-Réparateur recommended for?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is indicated for damaged, bleached, colored and sensitized hair that is stiff, dull and prone to breakage.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy is it important to remove calcium from hair?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCalcium buildup due to hard water makes the fiber more rigid and brittle. The treatment eliminates it deeply, improving strength, elasticity and shine.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShould it be rinsed before shampooing?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo. The Concentré was designed to be used with the technique \u003c\/span\u003e\u003cspan\u003elayering\u003c\/span\u003e\u003cspan\u003e: after 5 minutes of application, apply the Bain Première directly without rinsing.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat are the main active ingredients?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula combines \u003c\/span\u003e\u003cspan\u003e3% Citric Acid\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003e5% Glycine\u003c\/span\u003e\u003cspan\u003e, which work together to eliminate calcium and rebuild the hair fiber.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIDEAL FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDamaged hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBleached hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eColored hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitized hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrittle hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDull hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStiff hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair prone to breakage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair exposed to water rich in limestone.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn our salons we use \u003c\/span\u003e\u003cspan\u003eKÉRASTASE PREMIÈRE CONCENTRÉ DÉCALCIFIANT ULTRA-RÉPARATEUR\u003c\/span\u003e\u003cspan\u003e as the first step of the Première protocol when the hair is particularly sensitized, dull and fragile. The layering technique with Bain Première allows you to effectively eliminate calcium accumulation and prepare the fiber for deep reconstruction, restoring visibly stronger, brighter and healthier hair from the first applications.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExternal use. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place, away from heat sources.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52904873722199,"sku":null,"price":89.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/3_b91507e2-4db3-40d8-b2ab-f48f8abe0a00.jpg?v=1772445816","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/kerastase-premiere-concentre-decalcifiant-ultra-reparateur-descaling-and-repairing-pre-shampoo-treatment-1000-ml","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}