{"product_id":"kerastase-shampoo-genesis-bain-hydra-fortifiant-shampoo-1000ml","title":"KÉRASTASE GENESIS BAIN HYDRA-FORTIFIANT – Fortifying shampoo against hair loss and breakage for fine and greasy hair 1000 ml","description":"\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e1000ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKÉRASTASE GENESIS BAIN HYDRA-FORTIFIANT\u003c\/span\u003e\u003cspan\u003e is a fortifying professional shampoo designed for fine or normal hair with a greasy scalp and subject to hair loss due to breakage. Its silicone-free formula gently cleanses, eliminating sebum, impurities and pollution particles, leaving the skin fresh and rebalanced without weighing down the hair fibre.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with \u003c\/span\u003e\u003cspan\u003eNative Edelweiss Cells\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eGinger Root\u003c\/span\u003e\u003cspan\u003e, helps strengthen the hair fiber, improving its daily resistance. Used as part of the Genesis routine, it helps reduce up to \u003c\/span\u003e\u003cspan\u003e97% of the fall is caused by breakage during brushing\u003c\/span\u003e\u003cspan\u003e, leaving hair stronger, healthier and more vital. Genesis is not a medical hair loss treatment, but acts on fiber breakage.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses scalp and hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSilicone-free formula.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEliminates sebum and impurities.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps control excess sebum.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eReduces to \u003c\/span\u003e\u003cspan\u003e97% of the fall is due to breakage\u003c\/span\u003e\u003cspan\u003e.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens the hair fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGives you stronger, lighter and more vital hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for fine and fragile hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e*Instrumental tests on the Genesis routine (Bain Hydra-Fortifiant + Fondant Renforçateur + Sérum Fortifiant) compared to shampoo without conditioner.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eNative Edelweiss Cells:\u003c\/span\u003e\u003cspan\u003e rich in antioxidants, they help protect and strengthen the hair fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGinger Root:\u003c\/span\u003e\u003cspan\u003e helps protect the hair from external aggressions and helps keep it more resistant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGlycerin:\u003c\/span\u003e\u003cspan\u003e promotes hydration of the hair fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSalicylic Acid:\u003c\/span\u003e\u003cspan\u003e helps purify the scalp by eliminating impurities and excess sebum.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAQUA \/ WATER \/ EAU, SODIUM LAURETH SULFATE, CITRIC ACID, COCAMIDOPROPYL BETAINE, SODIUM HYDROXIDE, PROPYLENE GLYCOL, SODIUM CHLORIDE, SODIUM BENZOATE, HEXYLENE GLYCOL, POLYQUATERNIUM-10, SALICYLIC ACID, LIMONENE, LINALOOL, GLYCERIN, BENZYL SALICYLATE, COUMARIN, ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT, CITRAL, BENZYL ALCOHOL, CITRONELLOL, XYLITYLGLUCOSIDE, ANHYDROXYLITOL, LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT, XYLITOL, BENZYLAMIDE DIACETATE, PARFUM \/ FRAGRANCE.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair and emulsify. Gently massage the scalp and lengths with circular movements. Rinse thoroughly and proceed with a second application to obtain a richer foam and optimal cleansing. Complete the routine with \u003c\/span\u003e\u003cspan\u003eFondant Renforçateur\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eSerum Fortifying Genesis\u003c\/span\u003e\u003cspan\u003e.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWho is KÉRASTASE Genesis Bain Hydra-Fortifiant recommended for?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is ideal for fine or normal hair, fragile and subject to loss due to breakage, especially in the presence of a greasy scalp.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs it a hair loss treatment?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo. Genesis is designed to reduce hair loss caused by breakage of the hair fiber and not to treat hair loss of pathological or hormonal origin.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan it be used every day?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes. Its delicate formula is also suitable for frequent washing, especially for those with skin that tends to get greasy quickly.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat are the main ingredients?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula contains \u003c\/span\u003e\u003cspan\u003eNative Edelweiss Cells\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eGinger Root\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eSalicylic acid\u003c\/span\u003e\u003cspan\u003e, which work together to purify the scalp and strengthen the hair fiber.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIDEAL FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFine hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNormal hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrittle hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair prone to breakage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOily scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWeakened hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFrequent use.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn our salons we recommend \u003c\/span\u003e\u003cspan\u003eKÉRASTASE GENESIS BAIN HYDRA-FORTIFIANT\u003c\/span\u003e\u003cspan\u003e to those who notice increased hair loss due to breakage and want effective but gentle cleansing. It is particularly suitable for fine hair with scalp that tends to get greasy, because it purifies without weighing it down and creates the ideal conditions for a more resistant fiber. For optimal results we recommend combining it with \u003c\/span\u003e\u003cspan\u003eFondant Renforçateur\u003c\/span\u003e\u003cspan\u003e et al \u003c\/span\u003e\u003cspan\u003eSerum Fortifying Genesis\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExternal use. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52904812740951,"sku":null,"price":89.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/7_8237406a-38e0-493a-936d-f4d535858949.jpg?v=1772444441","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/kerastase-genesis-bain-hydra-fortifiant-fortifying-shampoo-against-hair-loss-and-breakage-for-fine-and-greasy-hair-1000-ml","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}