KÉRASTASE GENESIS BAIN HYDRA-FORTIFIANT – Fortifying shampoo against hair loss and breakage for fine and greasy hair 1000 ml

FORMAT

• 1000ml

DESCRIPTION

KÉRASTASE GENESIS BAIN HYDRA-FORTIFIANT is a fortifying professional shampoo designed for fine or normal hair with a greasy scalp and subject to hair loss due to breakage. Its silicone-free formula gently cleanses, eliminating sebum, impurities and pollution particles, leaving the skin fresh and rebalanced without weighing down the hair fibre. 

Enriched with Native Edelweiss Cells e Ginger Root, helps strengthen the hair fiber, improving its daily resistance. Used as part of the Genesis routine, it helps reduce up to 97% of the fall is caused by breakage during brushing, leaving hair stronger, healthier and more vital. Genesis is not a medical hair loss treatment, but acts on fiber breakage. 

BENEFITS

• Gently cleanses scalp and hair.
• Silicone-free formula.
• Eliminates sebum and impurities.
• Helps control excess sebum.
• Reduces to 97% of the fall is due to breakage.*
• Strengthens the hair fiber.
• Gives you stronger, lighter and more vital hair.
• Ideal for fine and fragile hair.

*Instrumental tests on the Genesis routine (Bain Hydra-Fortifiant + Fondant Renforçateur + Sérum Fortifiant) compared to shampoo without conditioner. 

MAIN INGREDIENTS

• Native Edelweiss Cells: rich in antioxidants, they help protect and strengthen the hair fiber.
• Ginger Root: helps protect the hair from external aggressions and helps keep it more resistant.
• Glycerin: promotes hydration of the hair fiber.
• Salicylic Acid: helps purify the scalp by eliminating impurities and excess sebum. 

COMPOSITION

AQUA / WATER / EAU, SODIUM LAURETH SULFATE, CITRIC ACID, COCAMIDOPROPYL BETAINE, SODIUM HYDROXIDE, PROPYLENE GLYCOL, SODIUM CHLORIDE, SODIUM BENZOATE, HEXYLENE GLYCOL, POLYQUATERNIUM-10, SALICYLIC ACID, LIMONENE, LINALOOL, GLYCERIN, BENZYL SALICYLATE, COUMARIN, ZINGIBER OFFICINALE ROOT EXTRACT / GINGER ROOT EXTRACT, CITRAL, BENZYL ALCOHOL, CITRONELLOL, XYLITYLGLUCOSIDE, ANHYDROXYLITOL, LEONTOPODIUM ALPINUM CALLUS CULTURE EXTRACT, XYLITOL, BENZYLAMIDE DIACETATE, PARFUM / FRAGRANCE. 

HOW TO USE

Apply to wet hair and emulsify. Gently massage the scalp and lengths with circular movements. Rinse thoroughly and proceed with a second application to obtain a richer foam and optimal cleansing. Complete the routine with Fondant Renforçateur e Serum Fortifying Genesis. 

FREQUENTLY ASKED QUESTIONS

Who is KÉRASTASE Genesis Bain Hydra-Fortifiant recommended for?

It is ideal for fine or normal hair, fragile and subject to loss due to breakage, especially in the presence of a greasy scalp. 

Is it a hair loss treatment?

No. Genesis is designed to reduce hair loss caused by breakage of the hair fiber and not to treat hair loss of pathological or hormonal origin. 

Can it be used every day?

Yes. Its delicate formula is also suitable for frequent washing, especially for those with skin that tends to get greasy quickly. 

What are the main ingredients?

The formula contains Native Edelweiss Cells, Ginger Root, Glycerin e Salicylic acid, which work together to purify the scalp and strengthen the hair fiber. 

IDEAL FOR

• Fine hair.
• Normal hair.
• Brittle hair.
• Hair prone to breakage.
• Oily scalp.
• Weakened hair.
• Frequent use.

THE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS

In our salons we recommend KÉRASTASE GENESIS BAIN HYDRA-FORTIFIANT to those who notice increased hair loss due to breakage and want effective but gentle cleansing. It is particularly suitable for fine hair with scalp that tends to get greasy, because it purifies without weighing it down and creates the ideal conditions for a more resistant fiber. For optimal results we recommend combining it with Fondant Renforçateur et al Serum Fortifying Genesis.

WARNINGS

External use. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place.