{"product_id":"kit-insight-rebuild-shampoo-rigenerante-e-siero-termoprotettore-per-capelli-danneggiati","title":"INSIGHT REBUILD KIT – regenerating shampoo and heat protectant serum for damaged hair","description":"\u003cp\u003eKIT CONTAINS\u003c\/p\u003e\n\u003cp\u003e* INSIGHT REBUILD HOME CARE REGENERATING SHAMPOO – professional shampoo for brittle and damaged hair – 350 ml\u003cbr\u003e* INSIGHT REBUILD THERMOPROTECTIVE SERUM – leave-in regenerating serum for damaged hair – 100 ml \u003c\/p\u003e\n\u003cp\u003eDESCRIPTION\u003c\/p\u003e\n\u003cp\u003eThe INSIGHT REBUILD KIT combines regenerating cleansing and thermal protection and is designed for fragile, damaged, bleached, chemically treated or stressed hair from frequent use of hair dryers, straighteners and irons.\u003c\/p\u003e\n\u003cp\u003eThe Regenerating Shampoo, formulated without sulphate surfactants, delicately cleanses while respecting the hydration of the fiber and helps improve strength, elasticity and shine.\u003c\/p\u003e\n\u003cp\u003eThe Heat Protector Serum completes the pre-styling routine: it is a leave-in treatment that protects from heat up to 230°C, helps prevent breakage and combats frizz without weighing it down. The routine is also ideal as a home maintenance of the professional INSIGHT REBUILD treatment. \u003c\/p\u003e\n\u003cp\u003eBENEFITS\u003c\/p\u003e\n\u003cp\u003e* Helps strengthen the hair fiber\u003cbr\u003e* Ideal for fragile, treated and damaged hair\u003cbr\u003e* Improves elasticity, softness and brightness\u003cbr\u003e* Helps reduce the risk of breakage\u003cbr\u003e* Shampoo without sulphate surfactants\u003cbr\u003e* Protects from the heat of hairdryers, straighteners and irons up to 230°C\u003cbr\u003e* Helps control frizz\u003cbr\u003e* Makes styling and combing easier\u003cbr\u003e* Light serum without rinsing\u003cbr\u003e* Ideal as home maintenance of the REBUILD professional treatment \u003c\/p\u003e\n\u003cp\u003eMAIN INGREDIENTS\u003c\/p\u003e\n\u003cp\u003eVegetable Phytokeratin: complex of vegetable proteins that helps strengthen the hair structure, improving its resistance and elasticity.\u003c\/p\u003e\n\u003cp\u003eBrown and Red Algae Extracts: help protect the fiber and improve its elasticity and resistance.\u003c\/p\u003e\n\u003cp\u003ePracaxi oil: present in the serum, nourishes and regulates the fiber, improving softness and frizz control.\u003c\/p\u003e\n\u003cp\u003eZhu Ling Mushroom Extract: contributes to heat protection and helps preserve hydration during styling. \u003c\/p\u003e\n\u003cp\u003eHOW TO USE IT\u003c\/p\u003e\n\u003cp\u003e1. INSIGHT REBUILD HOME CARE REGENERATING SHAMPOO: apply to wet hair and delicately massage scalp and lengths. Rinse thoroughly and, if necessary, repeat the application.\u003c\/p\u003e\n\u003cp\u003e2. INSIGHT REBUILD THERMOPROTECTIVE SERUM: apply a small amount to towel-dried hair, distributing it evenly over lengths and ends. Do not rinse and proceed with hairdryer and styling.\u003c\/p\u003e\n\u003cp\u003eThe serum can also be used on dry hair before straightening or ironing. \u003c\/p\u003e\n\u003cp\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/p\u003e\n\u003cp\u003eIn our salons we use the INSIGHT REBUILD line when the hair is fragile, sensitized or compromised by bleaching, coloring, technical treatments and frequent use of hot tools.\u003c\/p\u003e\n\u003cp\u003eWe recommend always applying the Heat Protector Serum before drying or using a straightener and iron. Heat protection is essential to avoid further stressing an already sensitized fiber.\u003c\/p\u003e\n\u003cp\u003eFor particularly damaged hair, we recommend completing the routine with INSIGHT REBUILD HOME CARE REGENERATING CONDITIONER. \u003c\/p\u003e\n\u003cp\u003eFREQUENTLY ASKED QUESTIONS\u003c\/p\u003e\n\u003cp\u003eWho is the INSIGHT REBUILD KIT suitable for?\u003cbr\u003eFor brittle, damaged, bleached, chemically treated or frequently subjected to heat hair.\u003c\/p\u003e\n\u003cp\u003eDoes the shampoo contain sulfates?\u003cbr\u003eIt is formulated without sulphate surfactants and gently cleanses while respecting the hair fibre. \u003c\/p\u003e\n\u003cp\u003eIs the serum really a heat protectant?\u003cbr\u003eYes. It protects hair from the heat of hairdryers, straighteners and irons up to 230°C. \u003c\/p\u003e\n\u003cp\u003eDoes the serum need to be rinsed off?\u003cbr\u003eNo. It is a leave-in treatment and must remain on the hair.\u003c\/p\u003e\n\u003cp\u003eCan I also apply it on dry hair?\u003cbr\u003eYes. It can be used on dry hair before using a straightener or iron\u003c\/p\u003e\n\u003cp\u003eWARNINGS\u003c\/p\u003e\n\u003cp\u003eFor external use only. Avoid contact with eyes. In case of contact, rinse thoroughly with water. Keep out of reach of children.\u003c\/p\u003e\n\u003cp\u003eFormulations may be updated by the manufacturer; always refer to the INCI shown on the packaging.\u003c\/p\u003e","brand":"Insight","offers":[{"title":"Default Title","offer_id":54924394627415,"sku":null,"price":68.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Caricamentoprodottisito_7_6d4dde91-8898-4d3e-8164-25dd98e9c2c8.jpg?v=1788771947","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/insight-rebuild-kit-regenerating-shampoo-and-heat-protectant-serum-for-damaged-hair","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}