{"product_id":"insight-blonde-shampoo-illuminante-per-riflessi-freddi","title":"INSIGHT BLONDE ILLUMINATING SHAMPOO FOR COOL HIGHLIGHTS – professional anti-yellow shampoo for blonde, bleached and gray hair","description":"\u003cdiv data-widget_type=\"heading.default\" data-element_type=\"widget\" data-id=\"4d6685f\" class=\"elementor-element elementor-element-4d6685f elementor-widget__width-initial lv-product-benefit elementor-widget elementor-widget-heading\"\u003e\n\u003cdiv class=\"elementor-widget-container\"\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e350ml, 900ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eINSIGHT BLONDE ILLUMINATING SHAMPOO FOR COOL HIGHLIGHTS\u003c\/span\u003e\u003cspan\u003e is a professional shampoo formulated to gently cleanse the hair while \u003c\/span\u003e\u003cspan\u003eneutralizes yellow and orange reflections\u003c\/span\u003e\u003cspan\u003e typical of natural, coloured, bleached, streaked, white and gray blonde hair. Thanks to the purple pigments, it helps maintain a cold, bright and uniform blonde, enhancing the color between one technical service and another. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts formula is enriched with \u003c\/span\u003e\u003cspan\u003eOrganic Chestnut Extract\u003c\/span\u003e\u003cspan\u003e, naturally rich in vitamins and minerals, which has an antioxidant, hydrating and protective action. During washing, the shampoo helps to improve the elasticity of the hair fibre, leaving the hair soft, shiny and easily detangleable. It is ideal for regular use by those who want to maintain cool highlights without sacrificing hair care. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eNeutralizes yellow and orange reflections.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEnhances the cold highlights of blonde.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses hair and scalp.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHydrates and protects the hair fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt gives brightness and softness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps keep the color bright longer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for natural blonde, bleached, white and gray hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for maintenance between one tone and another. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Chestnut Extract\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRich in vitamins and minerals, it helps protect the hair thanks to its antioxidant action, improving hydration, elasticity and shine of the hair fiber. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Oat Extract\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt has an emollient and protective action, helping to keep hair soft and manageable. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOrganic Chamomile Extract\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith soothing and softening properties, it helps keep hair shiny and delicate even with frequent washing. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eViolet pigments\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey progressively contrast yellow and orange highlights, enhancing a colder and brighter blonde. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount of shampoo to wet hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEmulsify with a little water and delicately massage scalp and lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLeave to act for \u003c\/span\u003e\u003cspan\u003e2-5 minutes\u003c\/span\u003e\u003cspan\u003e, based on the intensity of the desired anti-yellow effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor an even more intense result, complete the treatment with \u003c\/span\u003e\u003cspan\u003eINSIGHT BLONDE HAIR MASK FOR COOL HIGHLIGHTS\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY CHOOSE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you want to maintain a cool, bright blonde without unwanted highlights, \u003c\/span\u003e\u003cspan\u003eINSIGHT BLONDE ILLUMINATING SHAMPOO FOR COOL HIGHLIGHTS\u003c\/span\u003e\u003cspan\u003e it is the ideal solution. Gently cleanses, neutralizes warm tones and protects the hair fiber, leaving hair soft, shiny and visibly brighter from the first use. It is perfect for both natural hair and colored or bleached hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo achieve a flawless cold blonde, use this shampoo once or twice a week, alternating it with your usual shampoo. Leave the foam to act for a few minutes before rinsing and complete the treatment with \u003c\/span\u003e\u003cspan\u003eInsight Blonde Hair Mask for Cold Highlights\u003c\/span\u003e\u003cspan\u003e. We also recommend wearing gloves during application to prevent the purple pigments from temporarily staining your hands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs it only suitable for bleached hair?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo. It is perfect for natural blonde, colored, highlighted, white and gray hair that wants to maintain cool highlights. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow often should it be used?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenerally once or twice a week, alternating it with a delicate shampoo based on the intensity of the warm reflections present.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan you color your hair purple?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo. If used as directed, it neutralizes yellow tones without coloring the hair. On very porous hair it is advisable to respect the indicated application times. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it dry out your hair?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo. The formula is enriched with hydrating ingredients that help keep the hair fiber soft, elastic and shiny during the treatment. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Insight","offers":[{"title":"350ml","offer_id":50519559766359,"sku":"","price":33.4,"currency_code":"EUR","in_stock":true},{"title":"900ml","offer_id":50519559799127,"sku":"","price":51.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Insight-BLONDE---Shampoo-illuminante-per-riflessi-freddi.jpg?v=1745403344","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/insight-blonde-illuminating-shampoo-for-cool-highlights-professional-anti-yellow-shampoo-for-blonde-bleached-and-gray-hair","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}