INSIGHT BLONDE ILLUMINATING SHAMPOO FOR COOL HIGHLIGHTS – professional anti-yellow shampoo for blonde, bleached and gray hair

FORMAT

350ml, 900ml

DESCRIPTION

INSIGHT BLONDE ILLUMINATING SHAMPOO FOR COOL HIGHLIGHTS is a professional shampoo formulated to gently cleanse the hair while neutralizes yellow and orange reflections typical of natural, coloured, bleached, streaked, white and gray blonde hair. Thanks to the purple pigments, it helps maintain a cold, bright and uniform blonde, enhancing the color between one technical service and another.  

Its formula is enriched with Organic Chestnut Extract, naturally rich in vitamins and minerals, which has an antioxidant, hydrating and protective action. During washing, the shampoo helps to improve the elasticity of the hair fibre, leaving the hair soft, shiny and easily detangleable. It is ideal for regular use by those who want to maintain cool highlights without sacrificing hair care.  

BENEFITS

• Neutralizes yellow and orange reflections.
• Enhances the cold highlights of blonde.
• Gently cleanses hair and scalp.
• Hydrates and protects the hair fiber.
• It gives brightness and softness.
• Helps keep the color bright longer.
• Ideal for natural blonde, bleached, white and gray hair.
• Perfect for maintenance between one tone and another.  

MAIN INGREDIENTS

Organic Chestnut Extract

Rich in vitamins and minerals, it helps protect the hair thanks to its antioxidant action, improving hydration, elasticity and shine of the hair fiber.  

Organic Oat Extract

It has an emollient and protective action, helping to keep hair soft and manageable.  

Organic Chamomile Extract

With soothing and softening properties, it helps keep hair shiny and delicate even with frequent washing.  

Violet pigments

They progressively contrast yellow and orange highlights, enhancing a colder and brighter blonde.  

HOW TO USE IT

Apply a small amount of shampoo to wet hair.

Emulsify with a little water and delicately massage scalp and lengths.

Leave to act for 2-5 minutes, based on the intensity of the desired anti-yellow effect.

Rinse thoroughly.

For an even more intense result, complete the treatment with INSIGHT BLONDE HAIR MASK FOR COOL HIGHLIGHTS.  

WHY CHOOSE IT

If you want to maintain a cool, bright blonde without unwanted highlights, INSIGHT BLONDE ILLUMINATING SHAMPOO FOR COOL HIGHLIGHTS it is the ideal solution. Gently cleanses, neutralizes warm tones and protects the hair fiber, leaving hair soft, shiny and visibly brighter from the first use. It is perfect for both natural hair and colored or bleached hair.  

THE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS

To achieve a flawless cold blonde, use this shampoo once or twice a week, alternating it with your usual shampoo. Leave the foam to act for a few minutes before rinsing and complete the treatment with Insight Blonde Hair Mask for Cold Highlights. We also recommend wearing gloves during application to prevent the purple pigments from temporarily staining your hands.

FREQUENTLY ASKED QUESTIONS

Is it only suitable for bleached hair?

No. It is perfect for natural blonde, colored, highlighted, white and gray hair that wants to maintain cool highlights.  

How often should it be used?

Generally once or twice a week, alternating it with a delicate shampoo based on the intensity of the warm reflections present.

Can you color your hair purple?

No. If used as directed, it neutralizes yellow tones without coloring the hair. On very porous hair it is advisable to respect the indicated application times.  

Does it dry out your hair?

No. The formula is enriched with hydrating ingredients that help keep the hair fiber soft, elastic and shiny during the treatment.