{"product_id":"davines-melu-shampoo","title":"DAVINES MELU SHAMPOO – Anti-Breakage Shampoo for Long and Damaged Hair","description":"\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e250ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRODUCT DESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe professional shampoo that strengthens the hair fiber and reduces breakage\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDAVINES MELU SHAMPOO\u003c\/span\u003e\u003cspan\u003e is a professional shampoo formulated for long, fragile and damaged hair. Its rich and creamy texture gently cleanses, strengthens the hair fiber from root to tip and improves the resistance and flexibility of the hair, helping to prevent breakage caused by daily brushing and styling. After each wash the hair is softer, brighter and visibly stronger. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula contains \u003c\/span\u003e\u003cspan\u003eBLACK CHICKPEA EXTRACT CERTIFIED FROM REGENERATIVE AGRICULTURE\u003c\/span\u003e\u003cspan\u003e, coming from Italy and naturally rich in \u003c\/span\u003e\u003cspan\u003epolysaccharides\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eantioxidants\u003c\/span\u003e\u003cspan\u003e. Polysaccharides create a protective film that helps prevent breakage of the hair fiber, while antioxidants help preserve its strength and structure. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsed with the full routine \u003c\/span\u003e\u003cspan\u003eMELU\u003c\/span\u003e\u003cspan\u003e, the shampoo helps reduce breakage caused by brushing until \u003c\/span\u003e\u003cspan\u003e39%\u003c\/span\u003e\u003cspan\u003e and visibly reduce split ends \u003c\/span\u003e\u003cspan\u003e37%\u003c\/span\u003e\u003cspan\u003e, keeping hair healthy, strong and easier to manage. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is \u003c\/span\u003e\u003cspan\u003evegan\u003c\/span\u003e\u003cspan\u003e, contains the\u003c\/span\u003e\u003cspan\u003e88.6% ingredients of natural origin\u003c\/span\u003e\u003cspan\u003e and the \u003c\/span\u003e\u003cspan\u003e98.5% biodegradable ingredients\u003c\/span\u003e\u003cspan\u003e, in full compliance with the Davines sustainable philosophy. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Strengthens the hair fiber from root to tip.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Reduces hair breakage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Improves resistance and elasticity.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Gently cleanses without attacking the fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Gives softness and shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ Reduces breakage from brushing up to \u003c\/span\u003e\u003cspan\u003e39%\u003c\/span\u003e\u003cspan\u003e.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ Visibly reduces split ends \u003c\/span\u003e\u003cspan\u003e37%\u003c\/span\u003e\u003cspan\u003e.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ The\u003c\/span\u003e\u003cspan\u003e85% of users\u003c\/span\u003e\u003cspan\u003e notice healthier, more manageable hair.**\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ The \u003c\/span\u003e\u003cspan\u003e90% of users\u003c\/span\u003e\u003cspan\u003e See a visible improvement in split ends.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ \u003c\/span\u003e\u003cspan\u003e88.6% ingredients of natural origin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ \u003c\/span\u003e\u003cspan\u003e98.5% biodegradable ingredients.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Vegan formula. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e*Clinical test after 4 weeks with the routine \u003c\/span\u003e\u003cspan\u003eMELU Shampoo, MELU Conditioner and MELU Serum\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e**Self-assessment of 20 volunteers after 4 weeks with \u003c\/span\u003e\u003cspan\u003eMELU Shampoo, MELU Conditioner and MELU Spray\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eBLACK CHICKPEA EXTRACT CERTIFIED FROM REGENERATIVE AGRICULTURE:\u003c\/span\u003e\u003cspan\u003e rich in polysaccharides and antioxidants that help strengthen and protect the hair fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003ePANTHENOL:\u003c\/span\u003e\u003cspan\u003e helps keep hair stronger and hydrated.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGLYCERIN:\u003c\/span\u003e\u003cspan\u003e helps preserve the natural hydration of the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eLACTIC ACID:\u003c\/span\u003e\u003cspan\u003e promotes softness and shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGENTLE SURFACTANTS:\u003c\/span\u003e\u003cspan\u003e They cleanse effectively while respecting the natural balance of the skin and hair fiber. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SHAMPOO\u003c\/span\u003e\u003cspan\u003e on wet hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently massage scalp and lengths.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepeat the application if necessary.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eComplete the treatment with \u003c\/span\u003e\u003cspan\u003eDAVINES MELU CONDITIONER\u003c\/span\u003e\u003cspan\u003e and subsequently with \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SERUM\u003c\/span\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SPRAY\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWho is DAVINES MELU SHAMPOO suitable for?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is ideal for long, fragile, damaged hair and prone to breakage or split ends. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan it be used frequently?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes. Its formulation gently cleanses without compromising the natural balance of the hair fibre. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it really help reduce breakage?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes. Davines clinical tests demonstrate a reduction in breakage from brushing up to \u003c\/span\u003e\u003cspan\u003e39%\u003c\/span\u003e\u003cspan\u003e using the complete MELU routine. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it also reduce split ends?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes. The MELU routine visibly reduces split ends \u003c\/span\u003e\u003cspan\u003e37%\u003c\/span\u003e\u003cspan\u003e and improves the appearance of lengths after the first few weeks of use. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhich products is it recommended to combine it with?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo obtain maximum benefit it is recommended to use it together with \u003c\/span\u003e\u003cspan\u003eDAVINES MELU CONDITIONER\u003c\/span\u003e\u003cspan\u003e and complete the routine with \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SERUM\u003c\/span\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SPRAY\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIDEAL FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLong hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrittle hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDamaged hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair that breaks easily.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDouble ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional anti-breakage routine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn our salons we recommend \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SHAMPOO\u003c\/span\u003e\u003cspan\u003e to those who want to preserve the length of their hair and prevent breakage. Used constantly together with \u003c\/span\u003e\u003cspan\u003eDAVINES MELU CONDITIONER\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SERUM\u003c\/span\u003e\u003cspan\u003e or \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SPRAY\u003c\/span\u003e\u003cspan\u003e, helps keep the hair fiber more resistant, soft and shiny, protecting the lengths from daily stress and thermal styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFor external use only.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid contact with eyes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIn case of contact, rinse immediately with plenty of water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKeep out of reach of children.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStore in a cool, dry place, away from heat sources. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOMPOSITION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAQUA \/ WATER \/ EAU, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, CAPRYLYL\/CAPRYL GLUCOSIDE, PARFUM \/ FRAGRANCE, PANTHENOL, BENZYL ALCOHOL, GLYCERIN, SODIUM BENZOATE, SODIUM GLUCONATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LACTIC ACID, GLYCOL DISTEARATE, HYDROLYZED CICER SEED EXTRACT, CELLULOSE, CELLULOSE GUM, COCO-GLUCOSIDE, GLYCERYL OLEATE, GLYCERYL STEARATE, CITRIC ACID, POTASSIUM SORBATE, CI 61570 \/ GREEN 5, CI 19140 \/ YELLOW 5, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, ALPHA-ISOMETHYL IONONE, LIMONENE, ANETHOLE, CITRUS AURANTIUM PEEL OIL, CITRUS AURANTIUM BERGAMIA  PEEL OIL\/CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL ILO\u003c\/span\u003e\u003c\/p\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":53265684431191,"sku":null,"price":22.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Caricamentoprodottisito_9dcfb991-3b4e-454e-b3ae-0565c92d1ada.jpg?v=1775643183","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/davines-melu-shampoo-anti-breakage-shampoo-for-long-and-damaged-hair","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}