{"product_id":"davines-melu-serum","title":"DAVINES MELU SERUM – Anti-Split Ends Serum for Long and Damaged Hair","description":"\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e150ml\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePRODUCT DESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe professional serum that seals split ends and protects the length of the hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDAVINES MELU SERUM\u003c\/span\u003e\u003cspan\u003e is a professional leave-in serum designed for long, fragile, very damaged hair with visible split ends. Its creamy formula smoothes the hair fiber, seals the ends and immediately improves the appearance of the hair, leaving it softer, brighter and more manageable without weighing it down. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula contains \u003c\/span\u003e\u003cspan\u003eBLACK CHICKPEA EXTRACT CERTIFIED FROM REGENERATIVE AGRICULTURE\u003c\/span\u003e\u003cspan\u003e, grown in Italy and naturally rich in \u003c\/span\u003e\u003cspan\u003epolysaccharides\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eantioxidants\u003c\/span\u003e\u003cspan\u003e. This ingredient creates a protective film on the hair fiber, helps combat breakage and helps preserve the length of the hair, strengthening the weaker ends. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDavines clinical tests demonstrate that \u003c\/span\u003e\u003cspan\u003eMELU SERUM\u003c\/span\u003e\u003cspan\u003e visibly reduces split ends from the first use and, used with the complete MELU routine, helps reduce breakage due to brushing, keeping hair stronger and healthier over time. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is \u003c\/span\u003e\u003cspan\u003evegan\u003c\/span\u003e\u003cspan\u003e, contains the \u003c\/span\u003e\u003cspan\u003e96.6% ingredients of natural origin\u003c\/span\u003e\u003cspan\u003e and the\u003c\/span\u003e\u003cspan\u003e82.3% biodegradable ingredients\u003c\/span\u003e\u003cspan\u003e, confirming Davines' commitment to sustainable professional cosmetics. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Visibly seals split ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Reduces hair breakage.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Strengthens weakened ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Gives softness and shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Does not weigh down the hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ Visibly reduces split ends \u003c\/span\u003e\u003cspan\u003e32.5% from the first use\u003c\/span\u003e\u003cspan\u003e.*\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ Reduces breakage due to brushing \u003c\/span\u003e\u003cspan\u003e39%\u003c\/span\u003e\u003cspan\u003e with the MELU routine.**\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ The \u003c\/span\u003e\u003cspan\u003e90% of people\u003c\/span\u003e\u003cspan\u003e notice a visible improvement in split ends.**\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ \u003c\/span\u003e\u003cspan\u003e96.6% ingredients of natural origin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e✔️ \u003c\/span\u003e\u003cspan\u003e82.3% biodegradable ingredients.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e✔️ Vegan formula. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e* Clinical test on 20 volunteers.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e** Clinical test after 4 weeks of using the routine \u003c\/span\u003e\u003cspan\u003eMELU Shampoo, MELU Conditioner and MELU Serum\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eBLACK CHICKPEA EXTRACT CERTIFIED FROM REGENERATIVE AGRICULTURE:\u003c\/span\u003e\u003cspan\u003e rich in polysaccharides and antioxidants that help protect the hair fiber and reduce breakage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eBABASSU OIL:\u003c\/span\u003e\u003cspan\u003e nourishes and gives softness without weighing it down.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eJOJOBA OIL:\u003c\/span\u003e\u003cspan\u003e improves elasticity and shine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eLAUROYL LYSINE:\u003c\/span\u003e\u003cspan\u003e makes hair silky and pleasant to the touch.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCONDITIONING AGENTS:\u003c\/span\u003e\u003cspan\u003e they smooth the cuticle and improve combability. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClassic application\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cspan\u003e3-5 dispensings\u003c\/span\u003e\u003cspan\u003e on towel-dried hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDistribute evenly over lengths and ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProceed with drying and styling.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eNight treatment\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eApply the serum to dry hair before going to sleep.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeave to act overnight.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIn the morning, proceed with your usual styling without washing your hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eFor complete protection you can combine it with \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SPRAY\u003c\/span\u003e\u003cspan\u003e, obtaining both an anti-breakage action and heat protection. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWho is DAVINES MELU SERUM suitable for?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is ideal for long, fragile, very damaged hair and with visible split ends. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it weigh down your hair?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo. Its creamy texture smoothes and protects the hair fiber while keeping the hair soft and light. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan it be used every day?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes. It can be applied after each wash or as a night treatment on the lengths and ends. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it really reduce split ends?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes. Davines clinical tests show a visible reduction in split ends \u003c\/span\u003e\u003cspan\u003e32.5% from the first use\u003c\/span\u003e\u003cspan\u003e and an improvement perceived by \u003c\/span\u003e\u003cspan\u003e90% of users\u003c\/span\u003e\u003cspan\u003e after the complete routine. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhich products is it recommended to combine it with?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo obtain maximum results Davines recommends using it together with \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SHAMPOO\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eDAVINES MELU CONDITIONER\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SPRAY\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIDEAL FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLong hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBrittle hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDamaged hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDouble ends.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair that breaks easily.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSensitized lengths.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional anti-breakage routine.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn our salons we recommend \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SERUM\u003c\/span\u003e\u003cspan\u003e to those who want to preserve the length of their hair and improve the appearance of split ends without immediately resorting to cutting. Applied constantly on the lengths, it helps to keep hair stronger, softer and shinier. To get the maximum benefit combine it with \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SHAMPOO\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eDAVINES MELU CONDITIONER\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eDAVINES MELU SPRAY\u003c\/span\u003e\u003cspan\u003e for a complete anti-breakage routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFor external use only.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid contact with eyes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIn case of contact, rinse thoroughly with water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKeep out of reach of children.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStore in a cool, dry place, away from heat sources. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"product-name__name dav-main-title\"\u003e \u003c\/p\u003e\n\u003cp class=\"product-name__name dav-main-title\"\u003e\u003cb\u003eCOMPOSITION\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv class=\"new-product-description new-product-description__show show\" aria-expanded=\"true\" id=\"product-description\"\u003e\n\u003cdiv class=\"show-more-product\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eAQUA \/ WATER \/ EAU, CETEARYL ALCOHOL, MYRISTYL ALCOHOL, PARFUM \/ FRAGRANCE, BEHENTRIMONIUM METHOSULFATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZOTRIAZOLYL DODECYL P-CRESOL, BENZYL ALCOHOL, POLYGLYCERYL-2 STEARATE, ETHYL OLEATE, CETRIMONIUM CHLORIDE, GLYCERYL STEARATE, LAUROYL LYSINE, ORBIGNYA OLEIFERA SEED OIL, SCLEROTIUM GUM, SIMMONDSIA CHINENSIS SEED OIL \/ SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, SODIUM GLUCONATE, STEARYL ALCOHOL, SODIUM BENZOATE, CITRIC ACID, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, HYDROLYZED CICER SEED EXTRACT, CI 61570 \/ GREEN 5, CI 19140 \/ YELLOW 5, POTASSIUM SORBATE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, ALPHA-ISOMETHYL IONONE, LIMONENE, ANETHOLE, CITRUS AURANTIUM PEEL OIL, CITRUS AURANTIUM BERGAMIA  PEEL OIL\/CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL, LINALOOL, COUMARIN, LINALYL ACETATE, PINENE, POGOSTEMON CABLIN OIL.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Davines","offers":[{"title":"Default Title","offer_id":53265737351511,"sku":null,"price":29.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Caricamentoprodottisito_2_9afc36ff-14a2-4911-843c-b7430d6a128d.jpg?v=1775643553","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/products\/davines-melu-serum-anti-split-ends-serum-for-long-and-damaged-hair","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}