DAVINES LOVE SMOOTHING SHAMPOO – Smoothing Shampoo for Frizzy and Unruly Hair 1000 ml

FORMAT

• 1000ml

PRODUCT DESCRIPTION

The professional shampoo that regulates frizzy hair from the first wash

DAVINES LOVE SMOOTHING SHAMPOO is a professional shampoo designed for frizzy, unruly and difficult to manage hair. Its delicate cleansing formula eliminates impurities while respecting the natural balance of the scalp and hair fiber, leaving hair softer, more manageable and easier to comb. It is ideal for preparing the hair for straightening treatments and obtaining tidier and longer-lasting styling. 

The formula is enriched with APPLE PULP EXTRACT CERTIFIED FROM REGENERATIVE AGRICULTURE, coming from Borgo Val di Taro (Parma). This ingredient is naturally rich in CARBOHYDRATES, which help retain hydration and smooth the hair cuticle, and ANTIOXIDANTS, which help protect the hair fiber from external stress, keeping it healthy and shiny. 

Davines instrumental tests demonstrate that the routine is complete LOVE SMOOTHING makes your hair up to 2.4 times smoother, until 10 times more hydrated and guarantees up to 72 hours of frizz controleven in the presence of humidity. 

The formula is vegan, contains the 90.7% ingredients of natural origin and the 98.1% biodegradable ingredients, in line with the Davines commitment towards sustainable professional cosmetics. 

BENEFITS

• ✔️ Gently cleanses hair and scalp.
• ✔️ Controls frizzy and unruly hair.
• ✔️ Reduces frizz.
• ✔️ Leaves hair soft and shiny.
• ✔️ Facilitates smooth styling.
• ✔️ Does not weigh down the hair fiber.
• ✔️ Hair up to 2.4 times smoother.*
• ✔️ Hair up to 10 times more hydrated.*
• ✔️ Frizz control up to 72 hours.*
• ✔️ 90.7% ingredients of natural origin.
• ✔️ 98.1% biodegradable ingredients.
• ✔️ Vegan formula.

*Instrumental test carried out with the complete routine LOVE SMOOTHING compared to untreated hair. 

MAIN INGREDIENTS

• APPLE PULP EXTRACT CERTIFIED FROM REGENERATIVE AGRICULTURE: helps maintain hydration, softness and shine of the hair fiber.
• GLYCERIN: helps preserve the correct level of hydration.
• GENTLE SURFACTANTS: cleanses effectively while respecting hair and scalp.
• GLYCERYL OLEATE: gives softness and improves combability.
• VEGETABLE EMOLLIENTS: they help regulate the hair fiber, reducing frizz. 

HOW TO USE

1. Apply DAVINES LOVE SMOOTHING SHAMPOO on wet hair.
2. Gently massage scalp and lengths.
3. Rinse thoroughly.
4. Repeat the application if necessary.
5. Complete the treatment with DAVINES LOVE SMOOTHING CONDITIONER or DAVINES LOVE SMOOTHING MASK and finish styling with DAVINES LOVE SMOOTHING SERUM or LOVE SMOOTHING LIGHTWEIGHT MILK. 

FREQUENTLY ASKED QUESTIONS

Who is DAVINES LOVE SMOOTHING SHAMPOO suitable for?

It is ideal for frizzy, unruly, thick or difficult to manage hair that needs a delicate straightening treatment. 

Can it be used every day?

Yes. Its delicate formula is also suitable for frequent washing without drying the hair fiber. 

Does it really help control frizz?

Yes. The complete routine LOVE SMOOTHING guarantees up to 72 hours of frizz control, keeping hair more manageable and smooth. 

Does it weigh down your hair?

No. It cleanses delicately, leaving hair soft, shiny and easy to manage without weighing it down. 

Which products is it recommended to combine it with?

For best results it is recommended to use it together with DAVINES LOVE SMOOTHING CONDITIONER or LOVE SMOOTHING MASK and complete the styling with LOVE SMOOTHING SERUM or LOVE SMOOTHING LIGHTWEIGHT MILK.

IDEAL FOR

• Frizzy hair.
• Unruly hair.
• Thick hair.
• Hair difficult to manage.
• Hair subject to humidity.
• Smooth styling.
• Professional anti-frizz routine.

THE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS

In our salons we recommend DAVINES LOVE SMOOTHING SHAMPOO to those who want to control frizz right from cleansing and obtain more manageable, soft and shiny hair. The practical format 1000ml it is ideal for those who regularly use this professional shampoo and want greater convenience without giving up the high performance of the LOVE SMOOTHING line. For an even more effective result, combine it with DAVINES LOVE SMOOTHING CONDITIONER or LOVE SMOOTHING MASK and complete the styling with LOVE SMOOTHING SERUM or LOVE SMOOTHING LIGHTWEIGHT MILK.

WARNINGS

• For external use only.
• Avoid contact with eyes.
• In case of contact, rinse immediately with plenty of water.
• Keep out of reach of children.
• Store in a cool, dry place, away from heat sources.