DAVINES LOVE SMOOTHING SHAMPOO – Anti-frizz Smoothing Shampoo for Frizzy and Unruly Hair

FORMAT

• 250ml

PRODUCT DESCRIPTION

The professional shampoo that tames frizzy hair and gives extraordinary softness

DAVINES LOVE SMOOTHING SHAMPOO is the professional shampoo designed for frizzy, rebellious and unruly hair. Its formula gently cleanses the scalp, reduces frizz and makes hair visibly softer, smoother and easier to manage from the first use. It is ideal for straight, wavy or curly hair that tends to swell with humidity and is difficult to manage.  

The formula is enriched with Apple pulp extract certified by regenerative agriculture, rich in carbohydrates which help retain hydration and smooth the hair fiber, as well as antioxidants which protect the hair from external agents and help keep it healthy and shiny.  

Used as part of the complete routine LOVE SMOOTHING, the shampoo prolongs the anti-frizz effect up to 72 hours, leaving the hair soft, silky and easily combable. The creamy texture generates a rich foam that delicately envelops the hair without weighing it down.  

The formula is vegan, composed of 92% ingredients of natural origin and from 99% biodegradable ingredients, in compliance with the Davines sustainable philosophy.  

BENEFITS

• ✔️ Reduces frizz and disciplines hair.
• ✔️ Anti-frizz effect up to 72 hours using the full routine.
• ✔️ Hair up to 3.9 times more disciplined after just one use.*
• ✔️ Hair up to 2.5 times brighter.*
• ✔️ Hair up to 10 times more hydrated.**
• ✔️ Gently cleanses without weighing it down.
• ✔️ Vegan formula.
• ✔️ 92% ingredients of natural origin.
• ✔️ 99% biodegradable ingredients.

* Instrumental tests with LOVE SMOOTHING Shampoo, Conditioner and Lightweight Milk.
** Instrumental tests with LOVE SMOOTHING Shampoo, Mask and Serum.  

MAIN INGREDIENTS

• REGENERATIVE CERTIFIED APPLE PULP EXTRACT: rich in carbohydrates that help retain hydration and smooth the hair fiber.
• GLYCERIN: helps maintain softness and elasticity.
• INULIN: helps tame and soften hair.
• LACTIC ACID: promotes shinier and silkier hair.
• GENTLE SURFACTANTS: they cleanse effectively while respecting the natural balance of the scalp.  

HOW TO USE

1. Apply DAVINES LOVE SMOOTHING SHAMPOO on wet hair.
2. Gently massage scalp and lengths.
3. Rinse thoroughly.
4. Repeat the application if necessary.
5. Continue with DAVINES LOVE SMOOTHING CONDITIONER or LOVE SMOOTHING MASK to enhance the disciplining effect.  

FREQUENTLY ASKED QUESTIONS

Who is DAVINES LOVE SMOOTHING SHAMPOO suitable for?

It is ideal for frizzy, unruly and difficult to manage hair, whether straight, wavy or curly.  

Does it really help against frizz?

Yes. Used with the full routine LOVE SMOOTHING offers an anti-frizz effect of up to 72 hours.  

Does it weigh down your hair?

No. The formula gently cleanses leaving hair soft, manageable and light.  

Can it be used on curly hair?

Yes. It helps control frizz and facilitates styling even wavy and curly hair without altering its natural structure.  

Which products to match?

To obtain the best results Davines recommends combining it with LOVE SMOOTHING CONDITIONER, LOVE SMOOTHING MASK e LOVE SMOOTHING LIGHTWEIGHT MILK.  

IDEAL FOR

• Frizzy hair.
• Unruly hair.
• Unruly hair.
• Straight hair.
• Wavy hair.
• Curly hair.
• Dry hair prone to frizz.
• Professional anti-frizz routine.

THE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS

In our salons we recommend DAVINES LOVE SMOOTHING SHAMPOO to those who want to control frizz without giving up the softness and natural movement of the hair. Used together with LOVE SMOOTHING CONDITIONER et al LOVE SMOOTHING LIGHTWEIGHT MILK, helps to obtain a more disciplined, luminous and humidity-resistant style for up to 72 hours.

WARNINGS

• For external use only.
• Avoid contact with eyes.
• In case of contact, rinse immediately with plenty of water.
• Keep out of reach of children.
• Store in a cool, dry place, away from heat sources.