{"title":"Wella Professionals","description":null,"products":[{"product_id":"wella-professionals-shampoo-fine-normal","title":"Wella Professionals - Invigo - Fine\/Normal Shampoo","description":"\u003cp\u003eShampoo for normal\/fine colored hair. Ideal shampoo to protect and keep color alive. The formula is a powerful combination of ingredients to maintain color brilliance and protects colored hair.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE: Apply to wet hair and massage creating a foam. Rinse carefully.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888407789911,"sku":null,"price":24.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/503.jpg?v=1721830068"},{"product_id":"wella-professionals-vibrant-color-mask","title":"Wella Professionals - Vibrant Color Mask","description":"\u003cp\u003eIntensive treatment for normal and fine hair to smooth your hair and make it shiny, highlighting the color. This formula is a powerful combination of ingredients to maintain color brilliance and protect colored hair.  \u003c\/p\u003e\n\u003cp\u003eHOW TO USE: Apply to washed and towel-dried hair. Leave on for 5 minutes. Rinse carefully.\u003c\/p\u003e\n\u003cp\u003eFormat: 500 ml\u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888414605655,"sku":null,"price":26.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/506.jpg?v=1721830292"},{"product_id":"wella-professionals-blondor-polvere-decolorante","title":"Wella Professionals - Blondor Bleaching Powder","description":"\u003cp\u003eBLEACHING POWDER: Up to 7 tones of lightening. Blondor, our range of professional bleaches and for all your bleaching service needs with every application technique. 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Product not intended for resale. This product must be used in combination with the activators indicated in the instructions. DO NOT USE OXIDIZERS HIGHER THAN 20 VOLUMES (6%) FOR SKIN APPLICATIONS. DO NOT MIX WITH THE ACTIVATOR. FAILURE TO COMPLY WITH THE INSTRUCTIONS MAY CAUSE A SERIOUS CHEMICAL BURN. This product is not intended for use on persons under the age of 16. Avoid contact with eyes. Rinse your eyes immediately in case of contact with the product. Store in a cool, dry place. KEEP OUT OF THE REACH OF CHILDREN. \u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888425910615,"sku":null,"price":60.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/507.jpg?v=1721830658"},{"product_id":"wella-professionals-polvere-decolorante-plex-9","title":"Wella Professionals - Plex 9 Bleaching Powder","description":"\u003cp\u003eBLEACHING POWDER: Up to 9 tones of lightening. Without ingredients of animal origin. INSTRUCTIONS FOR USE - PREPARATION: Depending on the degree of bleaching and consistency required, mix the Biondo plex bleach with Welioxon Perfect 1.9%, 4%, 6%, 9% or 12% in a ratio of 1:1.5 to 1:2 in a non-metallic bowl. \u003c\/p\u003e\n\u003cp\u003eAPPLICATION: Apply the bleach evenly to unwashed hair. The processing time varies depending on the hair structure and the desired shade of blonde. Check your hair carefully every 5-10 minutes during the process. Stop treatment for itching, burning, or rash or any unexpected reaction. Stop and rinse with warm water. Do not exceed the maximum application time of 50 minutes. Do not use heat sources. After the application time, rinse thoroughly and apply shampoo. After rinsing, use a post-color treatment for hair care and for greater shine. Product not for resale. This product must be used in combination with the activators indicated in the instructions. DO NOT USE OXIDIZERS HIGHER THAN 20 VOLUMES (6%) FOR SKIN APPLICATIONS. DO NOT MIX WITH THE ACTIVATOR. FAILURE TO COMPLY WITH THE INSTRUCTIONS MAY CAUSE A SERIOUS CHEMICAL BURN. This product is not intended for use on persons under the age of 16. Avoid contact with eyes. Rinse your eyes immediately in case of contact with the product. Store in a cool, dry place. KEEP OUT OF THE REACH OF CHILDREN.  \u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888431219031,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/511.jpg?v=1721830936"},{"product_id":"wella-professionals-balance-serum-fiale-anticaduta","title":"Wella Professionals - Balance Serum Anti-hair loss vials","description":"\u003cp\u003eToning serum that helps combat non-congenital hair loss by carrying out a strengthening and densifying action.  \u003c\/p\u003e\n\u003cp\u003eHOW TO USE: Distribute evenly directly onto the skin and massage delicately with circular movements with your fingertips.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888438591831,"sku":null,"price":36.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/520.jpg?v=1721899002"},{"product_id":"wella-professionals-mistify-me-strong-spray-ad-asciugatura-rapida","title":"Wella Professionals - Mistify Me Strong Level 3 Quick Drying Spray","description":"\u003cp\u003eTo fix the hairstyle instantly thanks to MICROMIST technology, a light formula for a resistant hold for up to 24 hours, easily eliminated with a blow of the hairdryer.  \u003c\/p\u003e\n\u003cp\u003eHOW TO USE: Apply the spray evenly to define the hair. \u003c\/p\u003e\n\u003cp\u003eFormat: 300 ml\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888446751063,"sku":null,"price":18.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/516.jpg?v=1721831385"},{"product_id":"wella-professionals-mistify-me-light-spray-ad-asciugatura-rapida-livello-2","title":"Wella Professionals - Mistify Me Light Quick Drying Spray Level 2","description":"\u003cp\u003eTo fix the hairstyle instantly thanks to MICROMIST technology, a lightweight formula for a resistant hold for up to 24 hours.\u003c\/p\u003e\n\u003cp\u003eFormat: 300 ml\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888453075287,"sku":null,"price":24.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/521.jpg?v=1721899455"},{"product_id":"wella-professionals-boost-bounce-nutricurls-mousse-per-capelli-ricci","title":"Wella Professionals - Boost Bounce Nutricurls Mousse for curly hair","description":"\u003cp\u003eMOUSSE: gives your curls more volume, light, definition and control.  \u003c\/p\u003e\n\u003cp\u003eHOW TO USE: Shake well before use. 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Spray evenly on damp hair from base to ends.\u003c\/p\u003e\n\u003cp\u003eFormat:300 ml\u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888465625431,"sku":null,"price":18.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/527.jpg?v=1721900176"},{"product_id":"wella-professionals-extra-volume-styling-mousse-volumizzante-ad-alta-resistenza","title":"Wella Professionals - Extra Volume styling high-strength volumizing mousse","description":"\u003cp\u003eHigh tenacity mousse to give body and volume to the hairstyle. The formula helps prevent dehydration of the hair fiber by protecting it from the heat of drying.  \u003c\/p\u003e\n\u003cp\u003eHOW TO USE: Shake well before use. Use on damp hair, distribute evenly from base to ends. 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