{"title":"KYDRA RICHESSE – Professional nourishing treatments for dry and very dry hair","description":"\u003cp\u003e\u003cspan\u003eThe collection \u003c\/span\u003e\u003cstrong\u003eKYDRA RICHESSE\u003c\/strong\u003e\u003cspan\u003e is the professional line designed to deeply nourish dry, very dry and sensitized hair. Thanks to formulas rich in ingredients of natural origin, it restores hydration, elasticity and softness to the hair fibre, leaving hair visibly healthier, brighter and easier to manage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDISCOVER ALL KYDRA LINES\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAre you looking for a different line? Discover all the professional collections \u003c\/span\u003e\u003cspan\u003eKYDRA\u003c\/span\u003e\u003cspan\u003e and find the treatment best suited to your hair's needs: from hydrating and nourishing lines to treatments for colored, curly, fine hair, sensitive scalp, oily scalp and anti-hair loss. \u003cspan class=\"Apple-converted-space\"\u003e \u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/rutigliano-parrucchieri.myshopify.com\/collections\/kydra\"\u003eDISCOVER THEM\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"kydra-shampoo-richesse","title":"KYDRA RICHESSE SHAMPOO NUTRITION INTENSE – Intense nourishing shampoo for dry and very dry hair","description":"\u003cdiv class=\"description-title\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e400ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKYDRA RICHESSE INTENSE NUTRITION SHAMPOO\u003c\/span\u003e\u003cspan\u003e is a professional shampoo designed to delicately cleanse dry, very dry and sensitized hair, providing intense nourishment without weighing down the hair fibre. Its formula is composed of \u003c\/span\u003e\u003cspan\u003e93% ingredients of natural origin\u003c\/span\u003e\u003cspan\u003e and is ideal for restoring softness, elasticity and shine to hair that has lost vitality. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with \u003c\/span\u003e\u003cspan\u003eORGANIC Calendula infusion\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan\u003eORGANIC Jasmine Oil\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eCastor oil\u003c\/span\u003e\u003cspan\u003e, helps to deeply nourish the hair fibre, improving combability and reducing the sensation of dryness. Hair feels softer, silkier and visibly healthier after the first few uses. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts fragrance, with notes of \u003c\/span\u003e\u003cspan\u003ecoconut\u003c\/span\u003e\u003cspan\u003e e \u003c\/span\u003e\u003cspan\u003eylang ylang\u003c\/span\u003e\u003cspan\u003e, makes every wash a moment of well-being, leaving the hair delicately scented. It is the ideal treatment for those who want nourished, disciplined and shiny hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntensely nourishes dry and very dry hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses while respecting the hair fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt gives softness, elasticity and shine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps combat dryness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves combability.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair soft and light.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFormula with the \u003c\/span\u003e\u003cspan\u003e93% ingredients of natural origin\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWithout ingredients of animal origin. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eORGANIC Calendula Infusion:\u003c\/span\u003e\u003cspan\u003e helps nourish and protect the hair fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eORGANIC Jasmine Oil:\u003c\/span\u003e\u003cspan\u003e known for its nourishing and softening properties.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCastor Oil:\u003c\/span\u003e\u003cspan\u003e helps make hair softer, more elastic and shiny.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eORGANIC Sunflower Oil:\u003c\/span\u003e\u003cspan\u003e helps maintain the natural hydration of the hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair and gently massage the scalp until you obtain a soft foam. Leave to act for a few minutes, then rinse thoroughly. Repeat the application if necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, alternate with \u003c\/span\u003e\u003cspan\u003eKYDRA DÉLICATESSE SHAMPOO DOUCEUR\u003c\/span\u003e\u003cspan\u003e and complete the treatment with \u003c\/span\u003e\u003cspan\u003eKYDRA RICHESSE MASQUE NUTRITION INTENSE\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY CHOOSE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf your hair is dry, dull or sensitized by technical treatments, \u003c\/span\u003e\u003cspan\u003eKYDRA RICHESSE INTENSE NUTRITION SHAMPOO\u003c\/span\u003e\u003cspan\u003e offers a cleansing and nourishing treatment that restores comfort, softness and shine, without compromising the lightness of the hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo obtain even more intense nourishment, leave the shampoo to act for one or two minutes before rinsing. Complete the routine with \u003c\/span\u003e\u003cspan\u003eKYDRA RICHESSE MASQUE NUTRITION INTENSE\u003c\/span\u003e\u003cspan\u003e to keep hair nourished, disciplined and shiny for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhich hair is it suitable for?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is ideal for dry, very dry, dull and sensitized hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan it be used frequently?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes, its delicate formulation is also suitable for frequent washing. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it weigh down your hair?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo, it nourishes the hair fiber leaving the hair soft, elastic and light. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it contain ingredients of animal origin?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo, the formula is free of ingredients of animal origin. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCosmetic product for external use. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kydra","offers":[{"title":"Default Title","offer_id":52986238566743,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/3_eda15d7b-7d0e-4ace-8b6a-482db6dc2760.jpg?v=1773228637"},{"product_id":"kydra-maschera-richesse","title":"KYDRA RICHESSE MASK – Intense nourishing mask for dry and very dry hair","description":"\u003cdiv class=\"description-title\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e500ml  \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKYDRA RICHESSE MASK is a professional mask with an intense nourishing action, formulated to take care of dry, very dry and sensitized hair. Its rich texture envelops the hair fiber, providing deep nourishment without weighing it down and restoring softness, shine and a pleasant sensation of lightness to the hair.  \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe formula combines organic calendula infusion and castor oil, two ingredients of natural origin selected for their nourishing and softening properties. This treatment helps restore the comfort of the hair fiber, improving elasticity, resistance and combability, even on particularly dry or stressed hair from technical services and frequent styling.  \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAfter each application, the hair regains body, shine and softness, making it easier to detangle and visibly healthier. KYDRA RICHESSE MASK is the ideal treatment for those who want to intensely nourish their hair while keeping it light, disciplined and luminous.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBENEFITS\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntensely nourishes the hair fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIt restores softness and brightness.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHelps strengthen dry and very dry hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMakes untangling easier.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eImproves elasticity and resistance.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIt gives silkier and more disciplined hair. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Calendula Infusion: helps to soften and nourish the hair fibre.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCastor Oil: helps deeply nourish the hair, improving its softness and resistance. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, apply to washed and towel-dried hair, distributing the product over lengths and ends. Leave on for 5 minutes, then rinse thoroughly.  \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY CHOOSE IT\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIf your hair appears dry, dull or difficult to manage, KYDRA RICHESSE MASK offers a professional treatment that intensely nourishes without weighing it down. Its formula helps restore strength, softness and shine, leaving hair visibly healthier and more disciplined.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTo obtain even more intense nourishment, towel dry your hair well before applying the mask and distribute it with a wide-toothed comb. Leaving it to act for the recommended time, the active ingredients penetrate the hair fiber better, giving hair softer, silkier and easier to comb.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhich hair is it suitable for?\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is ideal for dry, very dry and sensitized hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHow long does it have to stay on?\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAbout 5 minutes before rinsing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDoes it weigh down your hair?\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo, it intensely nourishes keeping the hair soft and light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCan it be used after every shampoo?\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes, it can be included in your normal dry hair treatment routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCosmetic product for external use. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place, away from heat sources and direct sunlight.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kydra","offers":[{"title":"Default Title","offer_id":52987250803031,"sku":null,"price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/8_ace74e86-1905-4fd3-9f0b-69d6f0a8b649.jpg?v=1773236994"},{"product_id":"kydra-maschera-nutriente-intensa-ricca","title":"KYDRA RICHESSE MASK – Intense nourishing mask for dry and very dry hair 500 ml","description":"\u003cdiv class=\"description-title\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e500ml  \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKYDRA RICHESSE MASK is a professional mask with an intense nourishing action, formulated to take care of dry, very dry and sensitized hair. Its rich texture envelops the hair fiber, providing deep nourishment without weighing it down and restoring softness, shine and a pleasant sensation of lightness to the hair.  \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe formula combines organic calendula infusion and castor oil, two ingredients of natural origin selected for their nourishing and softening properties. This treatment helps restore the comfort of the hair fiber, improving elasticity, resistance and combability, even on particularly dry or stressed hair from technical services and frequent styling.  \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAfter each application, the hair regains body, shine and softness, making it easier to detangle and visibly healthier. KYDRA RICHESSE MASK is the ideal treatment for those who want to intensely nourish their hair while keeping it light, disciplined and luminous.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBENEFITS\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntensely nourishes the hair fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIt restores softness and brightness.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHelps strengthen dry and very dry hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMakes untangling easier.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eImproves elasticity and resistance.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIt gives silkier and more disciplined hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eOrganic Calendula Infusion: helps to soften and nourish the hair fibre.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCastor Oil: helps deeply nourish the hair, improving its softness and resistance. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAfter shampooing, apply to washed and towel-dried hair, distributing the product over lengths and ends. Leave on for 5 minutes, then rinse thoroughly.  \u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY CHOOSE IT\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIf your hair appears dry, dull or difficult to manage, KYDRA RICHESSE MASK offers a professional treatment that intensely nourishes without weighing it down. Its formula helps restore strength, softness and shine, leaving hair visibly healthier and more disciplined.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTo obtain even more intense nourishment, towel dry your hair well before applying the mask and distribute it with a wide-toothed comb. Leaving it to act for the recommended time, the active ingredients penetrate the hair fiber better, giving hair softer, silkier and easier to comb.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhich hair is it suitable for?\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt is ideal for dry, very dry and sensitized hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHow long does it have to stay on?\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAbout 5 minutes before rinsing. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDoes it weigh down your hair?\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo, it intensely nourishes keeping the hair soft and light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCan it be used after every shampoo?\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes, it can be included in your normal dry hair treatment routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCosmetic product for external use. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place, away from heat sources and direct sunlight.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kydra","offers":[{"title":"Default Title","offer_id":52995531800919,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/1_080f7c3d-ea32-4cde-97ce-81a77b44395f.jpg?v=1773309562"},{"product_id":"kydra-olio-nutriente-kydra-richesse","title":"KYDRA RICHESSE HUILE NUTRITION INTENSE – Intense nourishing oil for dry and very dry hair","description":"\u003cdiv class=\"description-title\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e50ml\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKYDRA RICHESSE HUILE NUTRITION INTENSE\u003c\/span\u003e\u003cspan\u003e is a professional oil designed to intensely nourish dry, very dry and sensitized hair, giving softness, shine and comfort without weighing down the hair fibre. Its formula contains the \u003c\/span\u003e\u003cspan\u003e97% ingredients of natural origin\u003c\/span\u003e\u003cspan\u003e and is enriched with a precious complex of \u003c\/span\u003e\u003cspan\u003e5 vegetable oils\u003c\/span\u003e\u003cspan\u003e which act in synergy to restore vitality to dull and fragile hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe light texture absorbs quickly, leaving hair silky and manageable from the first application. The oil helps combat dryness, limits frizz and improves combability, preserving the balance of the hair fiber without leaving oily residues.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePart of the line \u003c\/span\u003e\u003cspan\u003eRichesse\u003c\/span\u003e\u003cspan\u003e, this treatment represents the ideal gesture for those who want deep nourishment and visibly softer, more elastic and shiny hair. It can be used both as a daily treatment on the lengths and as a final touch to sublimate the style and enhance the natural shine of the hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntensely nourishes dry and very dry hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt gives softness and silkiness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduces frizz.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIlluminates the hair without weighing it down.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves elasticity and combability.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair disciplined and naturally shiny.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFormula with the \u003c\/span\u003e\u003cspan\u003e97% ingredients of natural origin\u003c\/span\u003e\u003cspan\u003e. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eOrganic Calendula flower infusion\u003c\/span\u003e\u003cspan\u003e: gives softness and comfort to the hair fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCastor oil\u003c\/span\u003e\u003cspan\u003e: with nourishing and softening properties.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eBaobab oil\u003c\/span\u003e\u003cspan\u003e: helps nourish and protect hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eShea Butter\u003c\/span\u003e\u003cspan\u003e: helps keep the fiber soft and disciplined.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSunflower oil\u003c\/span\u003e\u003cspan\u003e: helps preserve brightness and elasticity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eCorn oil\u003c\/span\u003e\u003cspan\u003e: completes the nourishing action of the plant complex. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a few drops to the lengths and ends of damp or dry hair. Do not rinse. It can be used before drying to nourish the hair fiber or as a finish to give additional shine and frizz control. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY CHOOSE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf your hair is dry, dull or sensitized, \u003c\/span\u003e\u003cspan\u003eKYDRA RICHESSE HUILE NUTRITION INTENSE\u003c\/span\u003e\u003cspan\u003e it is the ideal treatment to restore nourishment and brightness without weighing it down. Thanks to its complex of vegetable oils, it helps keep the hair fiber soft, elastic and protected day after day. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWarm 2 or 3 drops between the palms of your hands and distribute them over the lengths before styling to deeply nourish the hair. For an even brighter effect, apply a small amount to dry hair, focusing on the ends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs it suitable for fine hair?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eYes, using a few drops does not weigh down the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan it be applied to dry hair?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eYes, it is ideal as a finish to control frizz and increase shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDoes it leave an oily residue?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eNo, its texture is designed to be light and quickly absorbed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs it suitable for colored hair?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eYes, it is also suitable for colored or sensitized hair that needs intense nourishment. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCosmetic product for external use. Avoid contact with eyes. In case of contact, rinse thoroughly with water. Keep out of reach of children. Store in a cool, dry place, away from heat sources and direct sunlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e97% ingredients of natural origin. \u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kydra","offers":[{"title":"Default Title","offer_id":52995623551319,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/4_edcc2d60-4629-461f-ae56-be5a1d0f55b0.jpg?v=1773310481"},{"product_id":"kydra-crema-da-giorno-richesse-kydra","title":"KYDRA RICHESSE CRÈME DE JOUR NUTRITION – Nourishing day cream for dry and very dry hair","description":"\u003cdiv class=\"description-title\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eFORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e75ml\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKYDRA RICHESSE CRÈME DE JOUR NUTRITION\u003c\/span\u003e\u003cspan\u003e is a professional leave-in cream formulated to intensely nourish dry, very dry, brittle or sensitized hair. Its rich but light texture penetrates the hair fiber without weighing it down, restoring softness, elasticity and vigor from the first application. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThanks to the presence of a \u003c\/span\u003e\u003cspan\u003enutrient complex of plant origin\u003c\/span\u003e\u003cspan\u003e, this daily treatment helps combat dryness, strengthens the hair structure and improves the fiber's resistance against external aggressions. The hair is more manageable, shiny and easy to comb, with a feeling of nourishment that lasts for a long time. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal as the last gesture of the line routine \u003c\/span\u003e\u003cspan\u003eRichesse\u003c\/span\u003e\u003cspan\u003e, this leave-in cream protects the hair day after day, leaving it visibly healthier, silky and full-bodied without being greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntensely nourishes dry and very dry hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStrengthens the hair fiber.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves elasticity and resistance.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReduces dryness and roughness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIt gives softness and brightness.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMakes combing easier.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDoes not require rinsing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for daily use. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAIN INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eNourishing complex of plant origin\u003c\/span\u003e\u003cspan\u003e: deeply nourishes the hair fiber.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eStrengthening agents\u003c\/span\u003e\u003cspan\u003e: they help improve the resistance of the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eProtective actives\u003c\/span\u003e\u003cspan\u003e: they help defend the fiber from external aggressions. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount of product to lengths and ends, on towel-dried or dry hair. Distribute evenly and do not rinse. Proceed with the desired styling or leave to dry naturally. Use daily to keep hair nourished and protected. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY CHOOSE IT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf your hair is very dry, brittle or depleted by technical treatments and frequent styling, \u003c\/span\u003e\u003cspan\u003eKYDRA RICHESSE CRÈME DE JOUR NUTRITION\u003c\/span\u003e\u003cspan\u003e offers intense nourishment without weighing you down. Its professional formula makes the fiber more resistant, soft and luminous day after day. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE ADVICE OF ENZO RUTIGLIANO HAIRDRESSERS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a small amount to the lengths after each shampoo to maintain nourishment within the hair fiber. If the ends tend to dry out during the day, use a small dose even on dry hair to immediately regain softness, control and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED QUESTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs it suitable for fine hair?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eYes, despite its nourishing action, the texture is designed not to weigh down the hair. \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShould it be rinsed?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eNo, it's a leave-in cream.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCan it be used every day?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eYes, it is formulated for daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIs it indicated after coloring or bleaching?\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eYes, it is ideal for sensitized, dry or weakened hair that needs continuous nourishment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWARNINGS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCosmetic product for external use. Avoid contact with eyes. In case of contact, rinse immediately with plenty of water. Keep out of reach of children. Store in a cool, dry place, away from heat sources and direct sunlight.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kydra","offers":[{"title":"Default Title","offer_id":52995690463575,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/2_ac22c24e-a148-4426-8bb3-d535dfcc51a8.jpg?v=1773311064"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/collections\/ACDC23E3-ED33-480A-AA64-C6DD03BD2976.jpg?v=1776090282","url":"https:\/\/enzorutiglianoparrucchieri.com\/en\/collections\/kydra-richesse-professional-nourishing-treatments-for-dry-and-very-dry-hair.oembed","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}