{"title":"Whitener","description":"","products":[{"product_id":"wella-professionals-blondor-polvere-decolorante","title":"Wella Professionals - Blondor Bleaching Powder","description":"\u003cp\u003eBLEACHING POWDER: Up to 7 tones of lightening. Blondor, our range of professional bleaches and for all your bleaching service needs with every application technique. Multi blonde bleaching powder with its creamy consistency offers controlled and reliable lightening to all hair types for a light blonde result.  \u003c\/p\u003e\n\u003cp\u003eINSTRUCTIONS FOR USE - PREPARATION: Depending on the degree of bleaching and consistency required, mix the multi blonde bleach with Welioxon Perfect 1.9%, 4%, 6%, 9% or 12% in a ratio of 1:1.5 to 1:2 in a non-metallic bowl.  \u003c\/p\u003e\n\u003cp\u003eAPPLICATION: Apply the bleach evenly to unwashed hair. The processing time varies depending on the hair structure and the desired shade of blonde. Check your hair carefully every 5-10 minutes during the process. Stop treatment for itching, burning, or rash or any unexpected reaction. Stop and rinse with warm water. Do not exceed the maximum application time of 50 minutes. Do not use heat sources. After the application time, rinse thoroughly and apply shampoo. After rinsing, use a post-color treatment for hair care and added shine. Product not intended for resale. This product must be used in combination with the activators indicated in the instructions. DO NOT USE OXIDIZERS HIGHER THAN 20 VOLUMES (6%) FOR SKIN APPLICATIONS. DO NOT MIX WITH THE ACTIVATOR. FAILURE TO COMPLY WITH THE INSTRUCTIONS MAY CAUSE A SERIOUS CHEMICAL BURN. This product is not intended for use on persons under the age of 16. Avoid contact with eyes. Rinse your eyes immediately in case of contact with the product. Store in a cool, dry place. KEEP OUT OF THE REACH OF CHILDREN. \u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888425910615,"sku":"","price":60.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/507.jpg?v=1721830658"},{"product_id":"wella-professionals-polvere-decolorante-plex-9","title":"Wella Professionals - Plex 9 Bleaching Powder","description":"\u003cp\u003eBLEACHING POWDER: Up to 9 tones of lightening. Without ingredients of animal origin. INSTRUCTIONS FOR USE - PREPARATION: Depending on the degree of bleaching and consistency required, mix the Biondo plex bleach with Welioxon Perfect 1.9%, 4%, 6%, 9% or 12% in a ratio of 1:1.5 to 1:2 in a non-metallic bowl. \u003c\/p\u003e\n\u003cp\u003eAPPLICATION: Apply the bleach evenly to unwashed hair. The processing time varies depending on the hair structure and the desired shade of blonde. Check your hair carefully every 5-10 minutes during the process. Stop treatment for itching, burning, or rash or any unexpected reaction. Stop and rinse with warm water. Do not exceed the maximum application time of 50 minutes. Do not use heat sources. After the application time, rinse thoroughly and apply shampoo. After rinsing, use a post-color treatment for hair care and for greater shine. Product not for resale. This product must be used in combination with the activators indicated in the instructions. DO NOT USE OXIDIZERS HIGHER THAN 20 VOLUMES (6%) FOR SKIN APPLICATIONS. DO NOT MIX WITH THE ACTIVATOR. FAILURE TO COMPLY WITH THE INSTRUCTIONS MAY CAUSE A SERIOUS CHEMICAL BURN. This product is not intended for use on persons under the age of 16. Avoid contact with eyes. Rinse your eyes immediately in case of contact with the product. Store in a cool, dry place. KEEP OUT OF THE REACH OF CHILDREN.  \u003c\/p\u003e\n\u003c!----\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":47888431219031,"sku":"","price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/511.jpg?v=1721830936"},{"product_id":"wella-blondor-plex-multi-blond-800gr-decolorante-in-polvere","title":"Wella Blondor Plex Multi Blond 800gr - bleaching powder","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eWhitener\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein non-volatile powder\u003cbr\u003eRegenerates hair bonds thanks to\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etechnology with Bond Builders.\u003c\/strong\u003e\u003cbr\u003eContains active ingredient of Wellaplex N°1, malic acid.\u003cbr\u003eThe presence of molecules\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eanti-yellow\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehelps\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eneutralize orange undertones.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eLightens up to 9 real tones\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eI recommend\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eDo not use with oxidizers greater than 20 volumes (6%) for skin applications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eTechnical Characteristics\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eIntegrated technology.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":51148643795287,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/WellaBlondorPlex.jpg?v=1752046882"},{"product_id":"k-time-light-platinum-polvere-decolorante-viola","title":"K-Time - Thinning Prevention Shampoo - Densi On","description":"\u003cdiv class=\"Container\"\u003e\u003cform method=\"post\" action=\"https:\/\/shop.k-time.it\/cart\/add\" id=\"product_form_6634814079197\" class=\"ProductForm\" enctype=\"multipart\/form-data\"\u003e\n\u003cdiv class=\"ProductMeta__Description complete\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp class=\"jump\"\u003e\u003cstrong\u003eDensi Hon\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eReactivating shampoo\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003especific for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehair prone to thinning.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"jump\"\u003eFormula enriched with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMelissa Essential Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eed\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e. It helps carry out a normalizing and treating action, delicately cleansing the hair.\u003c\/p\u003e\n\u003cp class=\"jump\"\u003e1000ml \u003c\/p\u003e\n\u003cp\u003eApplied after the Deepure skin sanitizing treatment, the Densi On reactivating shampoo ensures vitality, capillary renewal and unprecedented density to counteract the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ethinning hair\u003c\/strong\u003e. It is particularly suitable for thinning and weak hair, which always becomes\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eless thick and dense,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eshowing even minimal visibility of the scalp.\u003c\/p\u003e\n\u003cp\u003eThe normalizing and treating action facilitates\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eremoval of impurities\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edeposited on the hair, respecting its delicate structure and preparing the hair to welcome the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eanti-thinning lotion\u003c\/strong\u003e. The latter is used after applying the Hydralize regenerating fluid to the lengths. The formulation of the anti-thinning shampoo is embellished with beneficial active ingredients: the\u003cstrong\u003eMelissa Essential Oil\u003c\/strong\u003e, with its well-known antimicrobial, toning and hydrating properties, nourishes and strengthens the hair from the root,\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eaffects excessive hair loss, promoting regrowth, thanks to its stimulating and antioxidant properties.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair\u003c\/li\u003e\n\u003cli\u003eIt has a normalizing and treating action\u003c\/li\u003e\n\u003cli\u003ePrepares your hair for the intensive anti-thinning treatment\u003c\/li\u003e\n\u003cli\u003eEnriched with Melissa Essential Oil and Green Tea Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAQUA (WATER), SODIUM COCETH SULFATE, SODIUM CHLORIDE, COCAMIDOPROPYL BETAINE, LAURYL LACTATE, PARFUM (FRAGRANCE), CITRIC ACID, GLYCERIN, POLYQUATERNIUM-10, POLYQUATERNIUM-7, MENTHOL, DIAMINO PYRIMIDINE OXIDE, CAFFEINE, EUCALYPTOL, MAGNESIUM NITRATE, MELALEUCA LEUCADENDRON CAJAPUTI OIL, SODIUM BENZOATE, PROPYLENE GLYCOL, PANTHENOL, MAGNESIUM CHLORIDE, MELISSA OFFICINALIS OIL (MELISSA OFFICINALIS (BALM MINT) SEED OIL), METHYLCHLOROISOTHIAZOLINONE, ZINC GLUCONATE, LYSINE HYDROCHLORIDE, ARGININE, RIBOFLAVIN, CITRONELLAL, METHYLISOTHIAZOLINONE, D-LIMONENE, CAMELLIA SINENSIS LEAF EXTRACT, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TETRASODIUM GLUTAMATE DIACETATE.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe list of ingredients may undergo changes. Always refer to the product packaging for the most updated ingredient list.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\u003c\/div\u003e","brand":"K-Time","offers":[{"title":"Default Title","offer_id":53736521040215,"sku":null,"price":46.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Caricamentoprodottisito_2_f608c6b5-af0a-4a1d-9321-46e0a31cdb0c.jpg?v=1780931795"},{"product_id":"k-time-light-plume-polvere-decolorante-a-mano-libera","title":"K-Time - Thinning Prevention Shampoo - Densi On","description":"\u003cdiv class=\"Container\"\u003e\u003cform method=\"post\" action=\"https:\/\/shop.k-time.it\/cart\/add\" id=\"product_form_6634814079197\" class=\"ProductForm\" enctype=\"multipart\/form-data\"\u003e\n\u003cdiv class=\"ProductMeta__Description complete\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp class=\"jump\"\u003e\u003cstrong\u003eDensi Hon\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eReactivating shampoo\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003especific for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehair prone to thinning.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"jump\"\u003eFormula enriched with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMelissa Essential Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eed\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e. It helps carry out a normalizing and treating action, delicately cleansing the hair.\u003c\/p\u003e\n\u003cp class=\"jump\"\u003e1000ml \u003c\/p\u003e\n\u003cp\u003eApplied after the Deepure skin sanitizing treatment, the Densi On reactivating shampoo ensures vitality, capillary renewal and unprecedented density to counteract the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ethinning hair\u003c\/strong\u003e. It is particularly suitable for thinning and weak hair, which always becomes\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eless thick and dense,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eshowing even minimal visibility of the scalp.\u003c\/p\u003e\n\u003cp\u003eThe normalizing and treating action facilitates\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eremoval of impurities\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edeposited on the hair, respecting its delicate structure and preparing the hair to welcome the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eanti-thinning lotion\u003c\/strong\u003e. The latter is used after applying the Hydralize regenerating fluid to the lengths. The formulation of the anti-thinning shampoo is embellished with beneficial active ingredients: the\u003cstrong\u003eMelissa Essential Oil\u003c\/strong\u003e, with its well-known antimicrobial, toning and hydrating properties, nourishes and strengthens the hair from the root,\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eaffects excessive hair loss, promoting regrowth, thanks to its stimulating and antioxidant properties.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair\u003c\/li\u003e\n\u003cli\u003eIt has a normalizing and treating action\u003c\/li\u003e\n\u003cli\u003ePrepares your hair for the intensive anti-thinning treatment\u003c\/li\u003e\n\u003cli\u003eEnriched with Melissa Essential Oil and Green Tea Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAQUA (WATER), SODIUM COCETH SULFATE, SODIUM CHLORIDE, COCAMIDOPROPYL BETAINE, LAURYL LACTATE, PARFUM (FRAGRANCE), CITRIC ACID, GLYCERIN, POLYQUATERNIUM-10, POLYQUATERNIUM-7, MENTHOL, DIAMINO PYRIMIDINE OXIDE, CAFFEINE, EUCALYPTOL, MAGNESIUM NITRATE, MELALEUCA LEUCADENDRON CAJAPUTI OIL, SODIUM BENZOATE, PROPYLENE GLYCOL, PANTHENOL, MAGNESIUM CHLORIDE, MELISSA OFFICINALIS OIL (MELISSA OFFICINALIS (BALM MINT) SEED OIL), METHYLCHLOROISOTHIAZOLINONE, ZINC GLUCONATE, LYSINE HYDROCHLORIDE, ARGININE, RIBOFLAVIN, CITRONELLAL, METHYLISOTHIAZOLINONE, D-LIMONENE, CAMELLIA SINENSIS LEAF EXTRACT, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TETRASODIUM GLUTAMATE DIACETATE.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe list of ingredients may undergo changes. Always refer to the product packaging for the most updated ingredient list.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\u003c\/div\u003e","brand":"K-Time","offers":[{"title":"Default Title","offer_id":53736616329559,"sku":null,"price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Caricamentoprodottisito_4_ff15c5b3-072f-426b-bf7d-b808bf9aa71a.jpg?v=1780933466"},{"product_id":"k-time-light-blondage-decolorante-compatto-blu","title":"K-Time - Thinning Prevention Shampoo - Densi On","description":"\u003cdiv class=\"Container\"\u003e\u003cform method=\"post\" action=\"https:\/\/shop.k-time.it\/cart\/add\" id=\"product_form_6634814079197\" class=\"ProductForm\" enctype=\"multipart\/form-data\"\u003e\n\u003cdiv class=\"ProductMeta__Description complete\"\u003e\n\u003cdiv class=\"Rte\"\u003e\n\u003cdiv class=\"woocommerce-product-details__short-description\"\u003e\n\u003cp class=\"jump\"\u003e\u003cstrong\u003eDensi Hon\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eReactivating shampoo\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003especific for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehair prone to thinning.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"jump\"\u003eFormula enriched with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eMelissa Essential Oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eed\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e. It helps carry out a normalizing and treating action, delicately cleansing the hair.\u003c\/p\u003e\n\u003cp class=\"jump\"\u003e1000ml \u003c\/p\u003e\n\u003cp\u003eApplied after the Deepure skin sanitizing treatment, the Densi On reactivating shampoo ensures vitality, capillary renewal and unprecedented density to counteract the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ethinning hair\u003c\/strong\u003e. It is particularly suitable for thinning and weak hair, which always becomes\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eless thick and dense,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eshowing even minimal visibility of the scalp.\u003c\/p\u003e\n\u003cp\u003eThe normalizing and treating action facilitates\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eremoval of impurities\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edeposited on the hair, respecting its delicate structure and preparing the hair to welcome the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eanti-thinning lotion\u003c\/strong\u003e. The latter is used after applying the Hydralize regenerating fluid to the lengths. The formulation of the anti-thinning shampoo is embellished with beneficial active ingredients: the\u003cstrong\u003eMelissa Essential Oil\u003c\/strong\u003e, with its well-known antimicrobial, toning and hydrating properties, nourishes and strengthens the hair from the root,\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eaffects excessive hair loss, promoting regrowth, thanks to its stimulating and antioxidant properties.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses the hair\u003c\/li\u003e\n\u003cli\u003eIt has a normalizing and treating action\u003c\/li\u003e\n\u003cli\u003ePrepares your hair for the intensive anti-thinning treatment\u003c\/li\u003e\n\u003cli\u003eEnriched with Melissa Essential Oil and Green Tea Extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAQUA (WATER), SODIUM COCETH SULFATE, SODIUM CHLORIDE, COCAMIDOPROPYL BETAINE, LAURYL LACTATE, PARFUM (FRAGRANCE), CITRIC ACID, GLYCERIN, POLYQUATERNIUM-10, POLYQUATERNIUM-7, MENTHOL, DIAMINO PYRIMIDINE OXIDE, CAFFEINE, EUCALYPTOL, MAGNESIUM NITRATE, MELALEUCA LEUCADENDRON CAJAPUTI OIL, SODIUM BENZOATE, PROPYLENE GLYCOL, PANTHENOL, MAGNESIUM CHLORIDE, MELISSA OFFICINALIS OIL (MELISSA OFFICINALIS (BALM MINT) SEED OIL), METHYLCHLOROISOTHIAZOLINONE, ZINC GLUCONATE, LYSINE HYDROCHLORIDE, ARGININE, RIBOFLAVIN, CITRONELLAL, METHYLISOTHIAZOLINONE, D-LIMONENE, CAMELLIA SINENSIS LEAF EXTRACT, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, TETRASODIUM GLUTAMATE DIACETATE.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe list of ingredients may undergo changes. Always refer to the product packaging for the most updated ingredient list.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/form\u003e\u003c\/div\u003e","brand":"K-Time","offers":[{"title":"Default Title","offer_id":53736621900119,"sku":null,"price":39.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/Caricamentoprodottisito_5_86a0ee5d-c3c8-4c54-a699-3bf9f8cb5c87.jpg?v=1780933629"}],"url":"https:\/\/enzorutiglianoparrucchieri.com\/collections\/whitener.oembed","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}