{"title":"Kérastase - Première Line","description":"\u003cp class=\"h-text-size-20 h-font-tertiary\"\u003e\u003cstrong\u003eRepairing action for damaged hair\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Première line is designed to intensely repair damaged hair. Enriched with citric acid and glycine, it acts deeply on the fiber, correcting up to 96% of hair damage from the first application.\u003c\/p\u003e","products":[{"product_id":"kerastase-bain-decalcifiant-reparateur","title":"Kérastase -Première Bain Décalcifiant Réparateur","description":"\u003cp\u003e\u003cstrong\u003eSay goodbye to calcium that weakens your hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGive your hair new life? The Kérastase Première Bain Décalcifiant Réparateur Shampoo will help you. Effectively eliminates calcium accumulation that weakens hair, restoring and strengthening the hair fiber. It offers the best care for all types of stressed or chemically damaged hair. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eeffectively descales and restructures hair\u003c\/li\u003e\n\u003cli\u003ereduces the fragility of the hair fiber\u003c\/li\u003e\n\u003cli\u003estrengthens, regenerates and restores damaged hair\u003c\/li\u003e\n\u003cli\u003erestores the keratin bonds in the hair sheath\u003c\/li\u003e\n\u003cli\u003eleaves hair smooth, soft, shiny and fragrant\u003c\/li\u003e\n\u003cli\u003eIt has a creamy and rich consistency\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecitric acid – removes calcium that weakens hair, eliminating the dull appearance of hair\u003c\/li\u003e\n\u003cli\u003eglycine\u003cspan\u003e \u003c\/span\u003e\u003ci\u003e–\u003cspan\u003e \u003c\/span\u003e\u003c\/i\u003erestores damaged keratin bonds, reduces hair breakage\u003c\/li\u003e\n\u003cli\u003ewithout sulphate surfactants\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDistinctive scent of Kérastase Première:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003etop: harmony of citrus fruits with notes of mandarin\u003c\/li\u003e\n\u003cli\u003eheart: luxury silk flowers\u003c\/li\u003e\n\u003cli\u003ebase: soft and rich woody notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003cbr\u003eApply Kérastase Première shampoo to wet hair. Massage gently to create foam. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFORMAT: 250ML\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52880689398103,"sku":null,"price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/15_59341df8-f192-49ec-ab2e-0704b8233352.jpg?v=1772117358"},{"product_id":"kerastase-serum-filler-fondamental","title":"Kérastase Première Sérum Filler Fundamental 90ML","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA regenerating leave-in treatment that brings damaged hair back to life\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFinish your routine in style – the Kérastase Première leave-in serum will ensure that your hair regains its lost strength and shine. It not only smooths the surface of the hair fiber, but also fills it from the inside and strengthens it overall. The serum also helps prevent damage caused by calcium deposits and reliably protects against high temperatures of styling tools. You will be able to enjoy soft and velvety hair without any signs of frizz. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eleaves hair soft, smooth and easy to style\u003c\/li\u003e\n\u003cli\u003ehair is more flexible and up to 99% stronger after use\u003c\/li\u003e\n\u003cli\u003eprotects the hair fiber from damage caused by external humidity and calcium\u003c\/li\u003e\n\u003cli\u003erestores the internal structure of the hair and adds shine\u003c\/li\u003e\n\u003cli\u003eprevents frizz for up to 72 hours\u003c\/li\u003e\n\u003cli\u003eoffers thermal protection up to 230°C\u003c\/li\u003e\n\u003cli\u003eIt has a light, white and balsamic consistency\u003c\/li\u003e\n\u003cli\u003esuitable for damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKérastase Première serum scent:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003etop: mandarin, citrus\u003c\/li\u003e\n\u003cli\u003eheart: jasmine, orange blossom\u003c\/li\u003e\n\u003cli\u003ebase: wood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eglycine – penetrates the internal structure of the hair and restores damaged keratin bonds, reducing fragility\u003c\/li\u003e\n\u003cli\u003epeptides – fill the surface of the hair with their mass\u003c\/li\u003e\n\u003cli\u003ewithout sulfates\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply Kérastase Première serum to washed and towel-dried hair, without rinsing. Then dry and style your hair with heat styling tools. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormat: 90 ml\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52880864837975,"sku":null,"price":52.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/4_f0668cf7-cd8e-4c1c-a394-fc9483b23e2d.jpg?v=1772118313"},{"product_id":"kerastase-masque-filler-reparateur","title":"Kérastase Première Masque Filler Réparateur 200ML","description":"\u003cp\u003e\u003cstrong\u003eNo more brittle hair, thanks to the regenerating nourishing mask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost hair damage is caused by calcium, which builds up after every wash. This subsequently destroys the keratin bonds, resulting in weakened, dull and brittle hair. And this is precisely the problem that the Kérastase Première renewing mask can effectively address. \u003c\/p\u003e\n\u003cp\u003eIn its composition there is glycine, which enters the hair fiber and regenerates it thoroughly. The surface of the hair is then filled with peptide chains. Your hair will shine again with strength: it will regain its lost hydration and shine and will no longer break. The mask will also delight you with its summer scent of citrus and flowers. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003erestores and strengthens the structure of the hair fiber, filling its surface \u003c\/li\u003e\n\u003cli\u003ereduces fragility by up to 98% based on instrumental tests \u003c\/li\u003e\n\u003cli\u003eadds shine to hair, restores hydration and resistance\u003c\/li\u003e\n\u003cli\u003eleaves hair healthy, strong and beautiful\u003c\/li\u003e\n\u003cli\u003efacilitates combing \u003c\/li\u003e\n\u003cli\u003eIt has a rich and creamy consistency\u003c\/li\u003e\n\u003cli\u003esuitable for damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKérastase Première mask scent:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003etop: mandarin, citrus\u003c\/li\u003e\n\u003cli\u003eheart: jasmine, orange blossom\u003c\/li\u003e\n\u003cli\u003ebase: wood\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eglycine – penetrates the internal structure of the hair and restores damaged keratin bonds, reducing fragility\u003c\/li\u003e\n\u003cli\u003epeptides – fill the surface of the hair with their mass\u003c\/li\u003e\n\u003cli\u003ewithout sulfates \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply the Kérastase Première mask to washed and dried hair. Massage it on the lengths and ends, leave it on for 5 minutes and then rinse. Use the mask ideally 2 times a week.\u003c\/p\u003e\n\u003cp\u003eFORMAT: 200ML\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52880870736215,"sku":null,"price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/5_020bfc3c-c993-4315-90eb-76d0ca8cee51.jpg?v=1772118374"},{"product_id":"kerastase-premiere-concentre-decalcifiant-traitement-1000ml","title":"Kérastase - Première Concentrè Decalcifiant Treatment 1000ml","description":"\u003cp\u003eKerastase's first pre-shampoo treatment that removes calcium and repairs all types of damaged hair. Calcium-rich water can further damage hair that is already delicate because it is excessively treated or bleached. Being more porous, damaged hair absorbs more calcium than natural hair. The concentration of pure acids in this treatment therefore has a dual action: it decalcifies the hair from this excess calcium and repairs it from the inside, restoring the strength of the hair and improving its stiff and dull appearance. With its clear gel consistency, this brilliant product dramatically repairs persistent damage, repairing broken bonds between keratin chains to strengthen hair structure. The hair is therefore stronger, healthier looking and shinier, as if renewed. Leave Kérastase Concentré Décalcifiant Ultra-Réparateur on and then directly apply Kérastase Première Bain Décalcifiant Réparateur as an additional layer to optimize effectiveness. Rinse, and follow with Première Fondant or Mask. Bottle made of 95% recycled plastic* Restores 99% of the original strength of the hair** *Excluding dyes and additives. **Instrumental test after 6 applications of Première Concentré + Bain + Fondant\/Masque \"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003cbr\u003eApply generously to wet lengths before shampooing and massage. Leave to act for 5 minutes. Do not rinse. Apply Première Bain directly as an additional layer to optimize effectiveness. Rinse and follow with Première Fondant or Mask.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52904873722199,"sku":null,"price":89.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/3_b91507e2-4db3-40d8-b2ab-f48f8abe0a00.jpg?v=1772445816"},{"product_id":"kerastase-premiere-bain-decalcifiant-reparateur-shampoo-1000ml","title":"Kérastase - Première Bain Décalcifiant Réparateur Shampoo 1000ml","description":"\u003cp\u003eKérastase Première Bain Décalcifiant Réparateur\" is a decalcifying and repairing shampoo for all types of treated or damaged hair. This professional sulphate-free shampoo gently cleanses the scalp and hair by eliminating calcium, which further weakens sensitized hair. The hair is repaired from within, breakage is reduced and its appearance restored. A white and creamy shampoo that transforms into a sumptuous foam, its double action counteracts the excess calcium from hard water that attacks already damaged or bleached hair, leaving it dull and stiff. Furthermore, it repairs the broken bonds between the keratin chains inside the hair shaft, repairing it deeply. The hair is left soft, shiny and shiny. Ultra-Réparateur without rinsing first for maximum results. To be combined with other products from the Première range, such as the Masque Filler Réparateur. Bottle in 95% recycled plastic* 93% stronger hair. Excluding cap, colorant and additive. **Instrumental test after using the Bain.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Gently cleanses scalp and hair eliminates excess calcium helps reduce breakage and dullness.\u003cbr\u003e-Repairs hair deeply Restores 99% of the original strength of the hair.\u003cbr\u003e-73% shinier hair.\u003cbr\u003e-2 times softer.\u003cbr\u003e-93% stronger hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003cbr\u003eApply to wet hair, layered over the Concentré Décalcifiant Ultra-Réparateur. Massage and emulsify. Rinse thoroughly. Follow with Première Fondant or with the Mask\"\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52904875655511,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/4_ba50b77c-5858-4cc9-a8d8-80caab74603f.jpg?v=1772445972"},{"product_id":"kerastase-premiere-concentre-liquide-resurfacant-400ml","title":"Kérastase - Première Concentrè Liquide Resurfacant 400ml","description":"\u003cp\u003eKérastase Concentré Décalcifiant Ultra-Réparateur is a decalcifying and repairing pre-shampoo with double repairing action for damaged hair. Eliminates excess calcium and renews the strength of hair, leaving it stronger, softer and shinier. This concentrate has a transparent gel texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e-Recreates 99% of the hair's original strength.\u003cbr\u003e-+97% reinforcement of the internal structure of the hair.\u003cbr\u003e-93% less breakages.\u003cbr\u003e-75% more shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003cbr\u003eApply to washed and towel-dried hair. Massage lengths and ends.\u003cbr\u003eLeave on for 5 minutes before applying a layer of Première Mask. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFormat: 400 ml\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52904889319767,"sku":null,"price":89.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/5_8995add4-d45b-4a8f-b316-be9306fda471.jpg?v=1772446079"},{"product_id":"kerastase-premiere-masque-filler-reparateur-500ml","title":"Kérastase - Première Masque Filler Réparateur 500ml","description":"\u003cp\u003ePremière Anti-Breakage Mask is a rich treatment for all types of damaged hair that repairs and rebuilds the internal strength of over-processed hair and protects against further breakage. The hair is stronger and more beautiful. Although calcium is naturally present in hair, when hair is damaged it absorbs too much, leading to excess calcium. At these high levels, calcium weakens the inside and outside of the hair fiber. With its creamy texture, this descaling mask penetrates the hair, providing extra treatment to maximize hair recovery, particularly after chemical treatments. A real panacea for hair, its dual action repairs the hair structure, smoothes the surface and radically reduces breakage, so that hair returns to its strongest and most beautiful state. Harness the power of layering for optimal results. Start with a good amount of repairing actives in Kérastase Concentré Décalcifiant Ultra-Réparateur, then apply Kérastase Bain Décalcifiant Réparateur without rinsing first for strong, shiny and smooth hair. Use the mask twice a week to enhance its effect. Your Kérastase Première products all work together for an extra restructuring and descaling treatment. 95% less breakage* *Instrumental test\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e-Repairs and rebuilds internal strength and protects against breakages.\"\u003cbr\u003e-98% less breakage.\u003cbr\u003e-53% shinier hair.\u003cbr\u003e-Up to +97% of the internal structure reinforced.\u003cbr\u003e-Hair 7 times more hydrated.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003cbr\u003eApply to washed and towel-dried hair. Massage into lengths and ends. Leave to act for 5 minutes. Rinse\u003c\/p\u003e\n\u003cp\u003eFormat: 500 ml\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52904890204503,"sku":null,"price":88.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/6_d9e5cd7e-b39b-4c7b-a238-4f921142e5d2.jpg?v=1772446290"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/collections\/sec8-glaze-drops-3_a026a9a8-381b-4a18-be7b-a235df4332b8.jpg?v=1772117318","url":"https:\/\/enzorutiglianoparrucchieri.com\/collections\/kerastase-premiere-line.oembed","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}