{"title":"Kérastase - Genesis line","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe products of the Genesis line have been formulated to strengthen hair and limit temporary hair loss.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThanks to its powerful combination of native Edelweiss cells and ginger root, hair is immediately stronger, softer and easier to detangle.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"kerastase-shampoo-bain-hydra-fortifiant","title":"Kérastase - Genesis Bain Nutri-Fortifiant","description":"\u003cp\u003eSay goodbye to hair loss once and for all. The hydrating and revitalizing Kérastase Genesis Bain Nutri-Fortifiant shampoo promotes microcirculation of the scalp, creating an ideal condition for the growth of healthy hair. At the same time, it strengthens the hair fibres, prevents them from breaking and becoming tangled and ensures the necessary hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ecleans the hair and scalp thoroughly and delicately\u003c\/li\u003e\n\u003cli\u003ecreates the ideal condition for the growth of healthy hair\u003c\/li\u003e\n\u003cli\u003egives the necessary hydration to the hair\u003c\/li\u003e\n\u003cli\u003estimulates the scalp\u003c\/li\u003e\n\u003cli\u003eprevents hair from getting tangled\u003c\/li\u003e\n\u003cli\u003ereduces hair breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eedelweiss - hydrates the hair fibres\u003c\/li\u003e\n\u003cli\u003eginger - stimulates microcirculation in the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply the shampoo to wet hair, form a foam with circular movements, then leave to act for a few moments. Rinse thoroughly with water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur suggestion:\u003c\/strong\u003e\u003cbr\u003eFor maximum results, also use the Kérastase Genesis Bain Nutri-Fortifiant shampoo from the Kérastase Genesis line.\u003c\/p\u003e\n\u003cp\u003eFormat: 250 ml\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52880527884631,"sku":null,"price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/11_7b5216b6-caf0-4eff-b7c2-cdcb24d2985d.jpg?v=1772115360"},{"product_id":"kerastase-balsamo-genesis-fondant-reinforcateur","title":"Kérastase - Genesis Fondant Reinforcateur Conditioner","description":"\u003cp\u003eIs your hair thin and brittle? Kérastase Genesis Fondant Renforçateur is a strengthening conditioner which, with its carefully selected formula rich in high quality components, strengthens the hair, gives it texture and increases its resistance. And your hairstyle will look the best ever.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003estrengthens the hair fiber and gives texture to the hair\u003c\/li\u003e\n\u003cli\u003eprevents hair from getting tangled\u003c\/li\u003e\n\u003cli\u003egives hydration to the hair\u003c\/li\u003e\n\u003cli\u003ereduces hair breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eedelweiss - hydrates the hair fibres\u003c\/li\u003e\n\u003cli\u003eginger - stimulates microcirculation in the scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003cbr\u003eApply the conditioner along the entire length and to the ends of previously washed and towel-dried hair. Leave to act for 2-3 minutes. Emulsify with a small amount of water, then rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur suggestion:\u003c\/strong\u003e\u003cbr\u003eTo obtain resistant and fully nourished hair, use Kérastase Genesis Fondant Renforçateur after washing your hair with shampoo from the Kérastase Genesis line.\u003c\/p\u003e\n\u003cp\u003eFormat: 200 ml\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52880600564055,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/12_f5609458-dded-478f-ac93-5de7145ec82a.jpg?v=1772116156"},{"product_id":"kerastase-trattamento-serum-anti-chute-fortifiant","title":"Kérastase - Genesis Sérum Anti-Chute Fortifiant","description":"\u003cp\u003eHair loss affects many women. The Kérastase Genesis Serum Anti-Chute Fortifiant strengthening serum will help you solve this problem and you can enjoy healthy and beautiful hair again. The serum contains components that activate hair growth and, at the same time, help to have a healthy scalp. Aminexil, caffeine and ginger will protect it and provide the necessary nutrition to the hair fibers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003estrengthens the natural protective barrier of the scalp\u003c\/li\u003e\n\u003cli\u003esoothes irritated scalp\u003c\/li\u003e\n\u003cli\u003eincreases the resistance of the scalp\u003c\/li\u003e\n\u003cli\u003enourishes the hair fiber\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eaminexil - promotes hair growth\u003c\/li\u003e\n\u003cli\u003eginger - promotes microcirculation\u003c\/li\u003e\n\u003cli\u003ecaffeine - stimulates the hair roots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply the serum to dry or towel-dried scalp in the morning or evening. Apply 3-4 doses to the scalp and massage gently. Do not rinse. To achieve the desired result, use once a day for six weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOur suggestion:\u003c\/strong\u003e\u003cbr\u003eCombine with products from the Kérastase Genesis line to obtain resistant and nourished hair.\u003c\/p\u003e\n\u003cp\u003eFormat: 90 ml\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52880609935703,"sku":null,"price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/13_d9cbc338-6b14-48e4-ab82-8f78b49163b6.jpg?v=1772116281"},{"product_id":"kerastase-cure-anti-chute-x10","title":"Kérastase - Genesis Ampoules Cure Anti-Chute Fortifiantes","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDaily anti-hair loss fortifying serum, ideal for fragile, brittle hair and subject to hair loss caused by breakage.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"h-text-align-left\"\u003e\u003cspan class=\"h-font-tertiary\"\u003eGenesis Sérum Anti-chute Fortifiant\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003eis a daily fortifying anti-hair loss serum for brittle, brittle and fall-prone hair. The serum improves resistance\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"h-font-tertiary\"\u003eminimizing hair loss\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003ee\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"h-font-tertiary\"\u003emaximizing the beauty of the hair\u003c\/span\u003e. Fiber is\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"h-font-tertiary\"\u003estronger\u003c\/span\u003e*.\u003c\/p\u003e\n\u003cp class=\"h-text-align-left\"\u003eUse once a day, in the morning or before bed, for a period of 6 weeks. Apply 4 doses to dry or towel-dried scalp, section by section. 1 dose = 1 pipette up to the mark. Do not rinse. In case of contact with eyes, rinse them immediately and thoroughly.\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"h-font-tertiary\"\u003eClinically proven to help reduce the rate of hair loss after 6 weeks**\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFORMAT: 10X12ML\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"10 x 6ml","offer_id":52880633233751,"sku":null,"price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/14_bf79207d-4215-4ec9-b237-e4b8005d6851.jpg?v=1772116446"},{"product_id":"kerastase-shampoo-genesis-fondant-renforcateur-1000ml","title":"Kérastase - Conditioner Genesis Fondant Renforcateur 1000ml","description":"\u003cp\u003e\u003cstrong\u003eKérastase Genesis Fondant Renforcateur\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a light conditioner, designed to give body and volume to fine, stressed hair that tends to break and fall out. It strengthens and deeply nourishes the hair fiber, promoting vitality and health to the hair and scalp. Hair becomes easier to detangle and appears fuller. The conditioner is enriched with Edelweiss and ginger extract to nourish and strengthen the hair and scalp. Weak hair gains strength and hair breakage decreases.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eKérastase Genesis Fondant Renforcateur\u003c\/p\u003e\n\u003cp\u003eApply conditioner evenly to washed and towel-dried hair. Leave on for 2 to 3 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eKérastase Genesis is the first dual-effective line that combats hair loss and breakage. The nourishing series offers a revolutionary solution to prevent hair loss, and is part of a luxurious treatment for daily hair care.\u003c\/p\u003e\n\u003cp\u003eThe line consists of a complete hair care system, from washing to intense treatments, all products are enriched with a pleasant fragrance and the usual luxurious formulations of Kérastase.\u003c\/p\u003e\n\u003cp\u003eHair loss problems have now become the number one concern of the Millennial generation, they are in the ranking even before the problems of dehydrated hair or damaged hair. Lifestyle often plays a key role in the progression of hair loss, but until now no treatment has addressed the problem so luxuriously. Often products to prevent hair loss are formulated only for male hair, or are medical devices with not very convenient application.\u003c\/p\u003e\n\u003cp\u003eHowever, with the launch of Genesis products everything changes! The Kérastase Genesis line is not only inspired by wellness and beauty items but also contains very effective and cutting-edge ingredients. The products, enriched with a pleasant fragrance and a natural consistency, are developed to satisfy even the most sophisticated needs.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52904808350039,"sku":null,"price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/5_be8c8213-8070-473b-855a-8492c4465a0f.jpg?v=1772444133"},{"product_id":"kerastase-shampoo-genesis-bain-hydra-fortifiant-shampoo-1000ml","title":"Kérastase - Shampoo Genesis Bain Hydra Fortifiant Shampoo 1000ml","description":"\u003cp\u003e\u003cstrong\u003eKérastase Genesis Bain Hydra Fortifiant\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a detoxifying shampoo that gently purifies the hair and scalp. The cleanser is designed for brittle, fine hair that is prone to breakage. Bain Hydra Fortifiant shampoo gently removes sebum and product residues and counteracts the production of excess sebum. Creates an ideal environment to promote healthy hair growth and reduces the risk of hair loss due to breakage. The purifier is enriched with Edelweiss extract which has hydrating and protective properties, and with ginger which strengthens the hair and balances the scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eKérastase Genesis Bain Hydra Fortifiant\u003c\/p\u003e\n\u003cp\u003eApply the right amount of shampoo to damp hair, massage gently and rinse. If necessary, repeat the treatment. To obtain maximum effects, continue the treatment with the conditioner or mask from the same line.\u003c\/p\u003e\n\u003cp\u003eKérastase Genesis is the first dual-effective line that combats hair loss and breakage. The nourishing series offers a revolutionary solution to prevent hair loss, and is part of a luxurious treatment for daily hair care.\u003c\/p\u003e\n\u003cp\u003eThe line consists of a complete hair care system, from washing to intense treatments, all products are enriched with a pleasant fragrance and the usual luxurious formulations of Kérastase.\u003c\/p\u003e\n\u003cp\u003eHair loss problems have now become the number one concern of the Millennial generation, they are in the ranking even before the problems of dehydrated hair or damaged hair. Lifestyle often plays a key role in the progression of hair loss, but until now no treatment has addressed the problem so luxuriously. Often products to prevent hair loss are formulated only for male hair, or are medical devices with not very convenient application.\u003c\/p\u003e\n\u003cp\u003eHowever, with the launch of Genesis products everything changes! The Kérastase Genesis line is not only inspired by wellness and beauty items but also contains very effective and cutting-edge ingredients. The products, enriched with a pleasant fragrance and a natural consistency, are developed to satisfy even the most sophisticated needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does hair fall happen?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you find a lot of hair on the pillow, on the brush or on the floor of the various rooms you often get worried. The hair may have fallen directly from the root or, damaged, broken along the lengths. If hair falls out excessively, the hair bulb is often weakened due to stress, hormonal changes or diet. These conditions could be one of the causes that leads to hair loss\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":52904812740951,"sku":null,"price":89.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/files\/7_8237406a-38e0-493a-936d-f4d535858949.jpg?v=1772444441"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5224\/4567\/collections\/2025-genesis_fragrance-notes_desk-v3.jpg?v=1772116872","url":"https:\/\/enzorutiglianoparrucchieri.com\/collections\/kerastase-genesis-line.oembed","provider":"Enzo Rutigliano Parrucchieri","version":"1.0","type":"link"}